00:00Hello. Thank you for watching today.
00:18Today's topic is the proliferation of fake Japanese products overseas.
00:23According to Chinese media, the number of Chinese companies using marketing methods that lead Chinese consumers to mistake their products for Japanese products is rapidly increasing.
00:38Recently, a yogurt released by Genki Shinrin, a dairy manufacturer that has grown rapidly in just a few years, has been named in a way that could lead to confusion with Japanese products.
00:50The name of the yogurt product is Hokkaido.
00:55This yogurt is targeted at health-conscious young people in China, and appears to emphasize Japan's reliable high quality and luxury image.
01:08Chinese consumers also have mixed feelings about such products, and wonder why they lack confidence in domestically produced products.
01:18It's a fake product.
01:20There are also many comments such as "They appreciate foreign products" and "They're a developing country."
01:28These fake Japanese products are sold not only in China but all over the world, with many concentrated in Asia.
01:39And the products are also diverse.
01:43First and foremost, food is a typical example.
01:47For example, in Thai supermarkets, Japanese is used on the packaging of many foods, especially sweets.
01:57However, much of the Japanese written there is quite suspicious or incomprehensible, and for local adults, just seeing Japanese written there gives the impression of luxury or high quality, even if they don't understand the meaning.
02:14In addition, there are many fake Japanese products on sale that use Japanese language, as well as many products that appear to be copies of Japanese products.
02:25There are a lot of similar products out there, such as Ezaki Glico's Pocky and Kappa Ebisen, which vary slightly in taste and shape.
02:36In addition, the product packaging is very similar to the original Pocky and Kappa Ebisen.
02:44Furthermore, copies of Japanese products are not limited to sweets.
02:49A wide range of counterfeit goods are sold all over the world, including all industrial products, store names, anime, manga, and more.
03:01For example, until recently, works such as this one, which was extremely popular overseas, were all over the world.
03:10Moreover, not only were the characters from the anime not only identical, but in many cases they were used exactly as they were, without any changes.
03:20In other words, the characters remain the same but the story setting is different, or in the worst case scenario, characters from a children's show are adapted into an adult anime.
03:33Thanks to the development of the Internet, these kinds of rip-off anime quickly become a hot topic, so it is no longer possible to rip off as easily as in the past, but magic anime and character gooeys continue to appear one after another.
03:52And recently, some shocking news has come in.
04:01In March 2020, it was discovered that a Chinese person in the Kanto region had applied to the Japan Patent Office for a commercial registration for the Ainu, an ethnic group from Hokkaido.
04:17There are voices of opposition to this move, with people saying it is a piggybacking tactic coinciding with the opening of an Ainu cultural facility this year.
04:26The application is currently under review, with the outcome expected this summer.
04:34However, it is natural to expect that Japanese people would be reluctant to have foreigners use ethnic names to do business, although it may be acceptable for Japanese people to do so.
04:46Furthermore, it is unclear what kind of products the logo will be used in, so if the products contain negative connotations, there is a risk that the Ainu people will also be given a negative image.
05:01In today's world, where globalization is making everything stateless, many people believe that original punishment should be used to combat the tendency for works and products that have been painstakingly produced or manufactured to be stolen in an instant.
05:24However, the reality is that the law cannot keep up with this pace.
05:32Hoping for a new policy soon, I'll wrap it up for now and see you again soon. Goodbye.
05:54Thank you for watching.
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