00:00This is Youngblood, an English musician who received a warm welcome at the Mumbai airport
00:11ahead of his debut performance at Lollapalooza India 2026.
00:15From Tyler to Travis Scott making their debut concerts in the country
00:18and not to forget Rihanna performing her first full concert in almost 8 years
00:23at the private pre-wedding celebrations of Anant Ambani and Radhika Merchan in Jamnagar, Gujarat.
00:28And who can forget Justin Bieber's Purpose World Tour in Mumbai back in 2017,
00:33it had all the believers in a chokehold.
00:36India used to be off the map for global stars for a long time.
00:39So what's changed? Why all the hype now?
00:41It's a mix of rising wealth, social media fuel, global exposure
00:45and international artists finally discovering what India and its audience have to offer.
00:50Because let's be real, this is a country of over 1.4 billion people
00:54and India's youth, they're not just attending concerts,
00:57they're turning live music into an economy.
01:00The shift is so real that India's Ministry of Information and Broadcasting
01:03has launched the live events development cell,
01:06aiming to structure the industry, boost the concert economy
01:09and position India as a global live events destination by 2030.
01:13Live events don't just entertain, they drive economic activity.
01:17Hotels fill up, flights and trains sell out, event production and security jobs spike.
01:22India isn't being skipped anymore, it's becoming the main stage
01:25and it's not just the artists benefiting, the entire country feels the impact.
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