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From Military Roots to Everyday Essential_ The Incredible Puma Bag Story
ArcTM2
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22 hours ago
From Military Roots to Everyday Essential_ The Incredible Puma Bag Story
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đź“š
Learning
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00:00
This is not just a story. This is Puma's story. And it all started in 2016. Puma was created by
00:07
ex-servicemen to serve the Indian Armed Forces. The idea was to have a 100% waterproof bag for
00:14
soldiers to protect their belongings during the monsoon season. In fact, when we began our journey,
00:20
70% of our sales were to the Indian Armed Forces. We had bags in almost all the military bases
00:25
across the country. But why only the military? Why not everyone? Because this product was solving
00:31
a real problem. A problem that every Indian faces during the rains. A problem that every parent has
00:37
grappled with. Ever lost an important document to water? Ever had your phone stop working because
00:43
it got wet? We had. That's why we made Puma. But let me tell you something about the Indian Armed Forces.
00:50
They are the toughest customers. If they say the product is good, then it is. Because if it can
00:57
survive in the war zone, it can survive anywhere. And what happened next was unbelievable. One soldier
01:03
posted in Kashmir bought our biggest 70-liter backpack. He came back to us after six months
01:08
saying the bag has survived the snowfall in Kashmir. We were ecstatic. We didn't believe him. So we asked
01:15
for the bag. We wanted to check it out. But when we opened it, there was no sign of wear and tear.
01:21
It looked brand new. And we realized that this product could be for everyone. It could be for
01:27
more than just the army. It could be for anyone who needs a reliable bag. Anyone who wants to live life
01:33
to the fullest. Anyone who doesn't want to let the rain dampen their spirits. And that's when we decided
01:38
to bring Puma to everyone. Today, 83% of our sales are to civilians.
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