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  • 2 days ago
Suzuki’s Rise to Fame: Iconic Cars, Global Expansion, and Racing Glory Revealed!
Transcript
00:00They were ideal for use in cities.
00:02It also expanded its product line to include SUVs.
00:05One of its best-selling vehicles was the Suzuki LJ-10.
00:10It was a rugged off-road vehicle.
00:12Unfortunately, it was discontinued in 1981, but it has a cult following even today.
00:18Its total sales were more than 600,000 units.
00:22Another best-selling vehicle was the Suzuki Swift.
00:25It was a super-mini car.
00:26It was fun to drive and had a practical interior.
00:30It has been discontinued several times, but is still popular among car enthusiasts.
00:35In total, it has sold more than 5.5 million units.
00:39In 1971, Suzuki formed an alliance with Volkswagen.
00:44VW acquired a 20% stake in Suzuki.
00:48This gave Suzuki access to VW's technology and expertise.
00:52In return, Suzuki supplied VW with small engines and components.
00:57Unfortunately, the partnership ended in 1974 due to disagreements over technology and strategy.
01:04But both companies have remained on good terms ever since.
01:08In the 1980s, Suzuki became popular in America.
01:11Its vehicles were marketed as economical and reliable.
01:15It also sponsored several racing teams in the United States, including the Suzuki World Superbike Team.
01:21But the company faced serious challenges in the late 1970s and early 1980s.
01:26It was affected by two oil crises, recessions and a strong yen.
01:31To survive, it decided to focus on its most profitable markets.
01:36North America, Europe, and Japan.
01:39Long Island
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