Suzuki’s Rise to Fame: Iconic Cars, Global Expansion, and Racing Glory Revealed!

Transcript

00:00They were ideal for use in cities.

00:02It also expanded its product line to include SUVs.

00:05One of its best-selling vehicles was the Suzuki LJ-10.

00:10It was a rugged off-road vehicle.

00:12Unfortunately, it was discontinued in 1981, but it has a cult following even today.

00:18Its total sales were more than 600,000 units.

00:22Another best-selling vehicle was the Suzuki Swift.

00:25It was a super-mini car.

00:26It was fun to drive and had a practical interior.

00:30It has been discontinued several times, but is still popular among car enthusiasts.

00:35In total, it has sold more than 5.5 million units.

00:39In 1971, Suzuki formed an alliance with Volkswagen.

00:44VW acquired a 20% stake in Suzuki.

00:48This gave Suzuki access to VW's technology and expertise.

00:52In return, Suzuki supplied VW with small engines and components.

00:57Unfortunately, the partnership ended in 1974 due to disagreements over technology and strategy.

01:04But both companies have remained on good terms ever since.

01:08In the 1980s, Suzuki became popular in America.

01:11Its vehicles were marketed as economical and reliable.

01:15It also sponsored several racing teams in the United States, including the Suzuki World Superbike Team.

01:21But the company faced serious challenges in the late 1970s and early 1980s.

01:26It was affected by two oil crises, recessions and a strong yen.

01:31To survive, it decided to focus on its most profitable markets.

01:36North America, Europe, and Japan.

01:39Long Island