The Lasting Legacy of Coco Chanel: Fashion’s Greatest Innovator

Transcript

00:00her rise to success was nothing short of remarkable starting from humble beginnings

00:05as a seamstress she built a fashion empire that would become synonymous with timeless

00:09elegance and sophistication coco chanel's impact on the fashion industry was profound

00:18she challenged the status quo and pushed the boundaries of what women could wear

00:23her designs were a departure from the corseted dresses and restrictive clothing that had been

00:27popular for decades coco believed that women should be able to move freely and comfortably

00:32without sacrificing style she introduced jersey material to high fashion which allowed for more

00:39comfortable and relaxed silhouettes her signature tweed suits and little black dresses became

00:46staples of women's wardrobes and have remained so for decades but coco's influence went beyond just

00:53clothing she revolutionized the world of fragrance with her iconic perfume chanel number five

01:01the perfume's unique bottle and box design was also groundbreaking and set a new standard for

01:06perfume packaging one of the secrets to coco chanel's success was her ability to connect with women on a

01:12personal level she understood their needs and desires and designed clothes that made them feel confident

01:20and empowered coco was also a savvy businesswoman who knew how to promote her brand she understood the

01:27power of publicity and was not afraid to court the press she was also a pioneer in the world of advertising

01:34and was one of the first designers to use magazines and billboards to promote her products

01:40despite her success coco chanel's life was not without controversy

01:44she was accused of collaborating with the enemy during world war ii and was boycotted by many after the war