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  • 10 hours ago
Anthropic’s Super Bowl ad boosted Claude’s traffic and app engagement, intensifying rivalry with OpenAI and Google amid massive AI funding rounds.

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00:00It's Benzinga bringing Wall Street to Main Street.
00:02Anthropics saw traffic and app engagement rise after its Super Bowl advertisement for Claude,
00:08according to CNBC. Website visits increased 6.5% following the game,
00:13pushing Claude into the top 10 free apps on the Apple App Store,
00:16while daily active users climbed 11%. OpenAI's chat GPT recorded a 2.7% increase in daily
00:24active users and Google's Gemini added 1.4%. The ad spotlighted OpenAI's move to
00:29introduce ads to chat GPT and drew criticism from OpenAI CEO Sam Altman, who called the campaign
00:36deceptive and clearly dishonest. The Super Bowl, which drew 125 million U.S. viewers,
00:43featured multiple AI brands. Anthropics this week closed a $30 billion funding round at a $380
00:50billion post-money valuation, while OpenAI is in talks to raise up to $100 billion.
00:56For all things money, visit Benzinga.com.
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