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  • 7 months ago
The primary focus of Preview Berlin – The Emerging Art Fair is on the work of emerging artists from the explosive art scene in Berlin, as well as from abroad. Impressions from the press conference and the professional preview with an interview with Preview Berlin co-founder Ralf Schmitt. Preview Berlin, press conference and professional preview, September 28, 2006.
Transcript
00:00So you are not only the director of Verticoil, but you are also one of the founding members of Preview Berlin.
00:20So we just had the press conference and I think you can be happy.
00:26Yes, of course we are happy and I think also last year it was very crowded.
00:34I think this opening later a lot of people will come and also I hope that like last year also specific persons will come to visit the fair.
00:47So I think it will run.
00:52Yes, last year for example of course a lot of collectors are in town at the moment because they come to the Art Forum.
01:07And from our experience, from what I know, they also come to have a look at the preview, they also go to Kunstsalon.
01:15I think they are curious enough to see, okay, now we catch all fairs here.
01:22Why do you think Berlin is so attractive nowadays for collectors or artists?
01:30Why?
01:31Why, yes.
01:32I think in the States it is quite in fashion to invest money in the art market.
01:41I think it is very different from German collectors of course.
01:44So it is different from the ambitions I think where these collectors come from.
01:50But you know that in Miami for example the situation is totally different from Berlin.
01:57Also this was a kind of issue in the press conference.
02:00Because here in Berlin you have this lot of artists living here, producing here.
02:05Of course you also have at the same time simultaneously different forms of distribution, self-organized models.
02:14For example the Produzenten Gallery and so on.
02:18And you have a new generation, a younger generation of collectors.
02:21But of course in the States you have different collectors in Asia.
02:26Back to your gallery, what are the next projects?
02:29Well I decided to continue these home visits.
02:33I have a quite long list already.
02:35And I am quite happy that people really come to offer me their flat or a specific place in the flat.
02:46So I then have, of course it takes some time.
02:50I have to meet and to have a look inside the flat and then to discuss whom to invite.
02:55Because in most cases the host doesn't make a presentation.
03:00In most cases we choose a third person.
03:03But it hasn't to be, it's not a must to be a person.
03:06For example the first home visit, we visited a turtle.
03:10And it also, it's not a must that it is an exhibition.
03:14Because the format is the visit, not the exhibition.
03:18Okay, so good luck for the fair here.
03:20Thanks.
03:21And thank you for the interview.
03:22Thank you very much.
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