00:21LA는 영화의 본고장 할리우드를 비롯해 각종 글로벌 엔터 사업들이 가장 치열하게 경쟁하고 있는 곳이기도 하죠.
00:30엔터 사업의 중심지라는 입지적 특성은 산업적 유관성을 바탕으로
00:37자연스레 전세계 뷰티 제품들의 열띤 마케팅 격전지로 발전하게 되었습니다.
00:52미국 뷰티 퍼스널 케어 시장 규모는 1200달러로 무려 163조 원에 달합니다.
01:00글로벌 시장의 21%를 차지하는 초거대 시장이기도 합니다.
01:09현지에서 한국 뷰티 제품의 영향력을 묻자 의외로 쉽게 대답하는 사람들이 많습니다.
01:14한국 뷰티 퍼스널 케어 시장 규모는 100달러로 무려 163조 원에 달합니다.
01:21K-Beauty has been huge, it's been huge for years.
01:24I mean, the skincare is something that many people promote on their social media and even in their personal lives,
01:30and it's becoming a really hot topic in TikTok and Instagram as well.
01:33Absolutely.
01:35So, in speaking to the strength of the products themselves,
01:37I know that a lot of people are looking for a more gentle approach to their skincare.
01:41You know, a lot of different brands that are offered say, not only are they more expensive,
01:44but they're often with huge detriment to your skin's integrity.
01:48So, a lot of people are experiencing, you know, the retinol burns and the acid peels
01:52that really kind of compromise their skin comfort.
01:54And so, K-Beauty and the skincare that comes with it really prioritizes that natural and gentle treatment of the skin,
02:02but also, ultimately, that radiance and that glow that you know that comes with K-Beauty.
02:06And so, a lot of people are looking for that in their day-to-day skincare routines.
02:10Oh, yeah, I actually have a product here that I love using every single day.
02:15Let me pull it out.
02:16So, this is one of my favorite Korean products.
02:18It is so simple in its delivery.
02:20It's, you know, really a balm that you can use wherever on your skin.
02:23And so, for me, I get really dry, not only on my lips, but I also get it dry around my nose.
02:28And it's perfect for those applications, but it's also perfect to bring this light radiance to beneath your eyes.
02:34And so, I love utilizing this in multiple different ways.
02:37Honestly, this is my third one.
02:39I've had it for so many years.
02:41And so, this is one of my favorite K-Beauty products.
02:44I trust it.
02:45I know that it's clean.
02:47It just makes me look healthy, glowy.
02:50It's honestly the only skincare that I've used.
02:53That can actually, like, keep my skin from not breaking out.
02:58And it's...
02:58I trust it so much that I just had a baby.
03:01And when I was pregnant, I was able to use it.
03:04We do use a lot of Korean trends.
03:09One being, like, you know, like the ombre lips.
03:12Glass skin, the glow from within.
03:14We trust, like, we use, like, CC cream, BB cream.
03:17We don't matte anymore.
03:18We use, like, the glow from within, because of the day beauty.
03:23현지에서 대표적인 뷰티 매장들에서도 한국 제품 찾기는 그리 어려운 일은 아닙니다.
03:28Well, online, I've heard a bunch of stuff.
03:33You know, it's kind of going viral, like, Korean skincare.
03:36Um, that's honestly why.
03:40It was a really good price point.
03:41I really like the packaging.
03:42Um, and I wanted something for, like, under my eyes that was affordable and not going to literally cost me $100.
03:50So I think it's just more Korean beauty in general.
03:54I honestly haven't heard anything really specific about specific brands.
03:59But just, like, the phenomenon in general, um, of k-beauty and my wonderful skin.
04:06Um, and I think that's really desirable.
04:08I think that I've seen a lot of it on TikTok.
04:10Everybody loves Korean skincare.
04:13Like, that's kind of, like, the talk of TikTok right now.
04:16Um, and then you see these, like, beautiful Korean women who have literally flawless skin.
04:21Yeah, like, it's crazy.
04:22So I would say even in, like, the last year or two, I've seen, like, a ton of stuff, mainly on TikTok or, like, Instagram about it.
04:30For sure.
04:31So I think in general, especially in the States, like, k-beauty has really, like, shown that males can, like, also do beauty stuff and, like, wear makeup and, like, really care more about, like, skincare now.
04:44I see, like, a lot of men, they're, like, more caring about, like, their skin.
04:49They try to take care of it and do more, like, skincare, Korean skincare especially.
04:54I feel like the Korean products are definitely a lot better than the ones in the States.
04:59Honestly, I feel like facial products in Korea is more, um, more people use it.
05:07So it's, like, better over there than here because here skincare is really lacked upon.
05:12So Korean products, they have a lot more detail and they're a lot more categorized.
05:16And also, like, just the ingredients in them are way better than the ones in the States.
05:20They're a lot easier to find which one goes for your specific type of skin.
05:25So I feel like that's why it really helps you, like, fix your skin and they're more categorized to the person.
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