Why do luxury brands destroy their own unsold products?
In most businesses, unsold items are discounted or donated. But luxury brands don’t play by normal rules.
This video explores the real reason brands like Louis Vuitton, Chanel, Hermès, Cartier, and Burberry refuse discounts and sometimes destroy unsold bags, clothes, perfumes, and watches.
Luxury is not just about price. It’s about rarity, control, and perception.
In this video, you’ll learn: • Why luxury brands never offer discounts or outlet sales • How selling at lower prices damages brand value • The danger of grey markets and second-hand resale • Why some brands destroyed unsold stock instead of donating it • How public pressure forced brands like Burberry to stop • How sustainability is slowly changing the luxury industry
In the luxury world, protecting the brand image is often more important than protecting the product.
This video explains the hidden business logic of luxury branding in a Simple way
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