British presenter surprises by taking off her dress in the middle of the newsroom in Instagram video

British presenter Amanda Holden published on Thursday (September 25) a video on Instagram where, with her usual humour, she shows off a new dress sent by the brand Staple and Story London — even unzipping the piece right in the newsroom, sparking fun comments from followers.
In the clip, Amanda unwraps the outfit and enthusiastically highlights its details. In one translated excerpt, she says:
"Now this is very exciting because this dress is from a brand called Staple and Story London and they sent it here and I was very excited. Look at this, it’s wonderful. It’s a zipper scheme. I’m going to unzip. Unzip. Zip."

As she tries on the piece, the presenter jokes about its texture and movement: "And then it’s like ‘jackity, jackity, jackity, jackity.’ Oh, she’s wearing a bodysuit underneath. But it’s fabulous, I love it, and it’s tight. And congratulations to Staple and Story..." she adds, even raising her leg to show how the dress behaves in motion.

The footage shows Amanda interacting playfully with the newsroom team — a format increasingly common on social media, where celebrities do unboxings and quick fittings to connect brands and audiences. In this case, she highlighted the zipper, belt, and slim fit, while praising the brand behind the gift.

Fans reacted with emojis and comments praising her look and natural charm. Known for her humour and frequent posts, Amanda reinforced the trend of short and authentic videos as a fashion marketing tool.

Source & images: Instagram @noholdenback