00:00It's arguably the most recognized fashion brand in the world.
00:03Welcome to WatchMojo, and today we're counting down our picks for the most influential high-end labels in the world.
00:09These companies have proven unbeatable in their reputation, exclusivity, and craftsmanship, thus leading the realm of fashion and design.
00:15We also like to bring new ideas to the table that are based on our classics.
00:23Number 10. Prada
00:24This brand prioritizes concept and reinvention before anything else.
00:30Prada's journey from its founding in 1913 to contemporary times has reflected societal transitions, challenging the norms of fashion.
00:40One of the factors that gave the brand its luxury status in the first place was its innovation.
00:45Although Prada suffered a setback in popularity in the aughts, its star is rising again,
00:49thanks to the desirability of sister brands like Miu Miu, especially among young people.
00:53By tapping into the potential of creative collaborations such as projects with Anderson .Paak and National Geographic,
01:04Prada is making it clear that the brand is here to stay.
01:07Prada's re-nylon collection uses regenerated nylon, like ghost nets, turning trash into treasure.
01:14Number 9. Tiffany & Co
01:16A ring from Tiffany's has become an emblem of love, but did you know the brand started off as a stationary and bric-a-brac shop?
01:22Long before this flagship Fifth Avenue store was built in 1940, Charles Lewis Tiffany and John Young
01:30opened a stationary and fancy goods store on Broadway in Lower Manhattan.
01:36It took off when it started focusing on what it's known for today, diamonds and silver.
01:40After the Tiffany diamond, a rare yellow sparkler larger than most in the world, was donned by Audrey Hepburn
01:46to promote breakfast at Tiffany's, the prestige surrounding the brand went up manifold.
01:51Don't you just love it?
01:52Love what?
01:53Tiffany's!
01:55Diamonds from Tiffany's were no longer just rocks.
01:58They symbolized elegance, grace, and most of all, a dream come true.
02:02Obviously, such a fantasy never gets old.
02:04Customers can come in here and they can walk around and they can experience many things.
02:09They can buy something, they can dream about something.
02:12Number 8.
02:13Gucci
02:13How many fashion labels have movies made about them?
02:16Gucci, the brand that caused a family feud so ugly that it became the subject of the Lady
02:21Gaga-led blockbuster House of Gucci, is legendary to say the least.
02:25At least it's my name on the mugs, not yours.
02:27Representing the best of Italian craftsmanship, the brand has been at the forefront of bold
02:32new trends in the apparel industry for years.
02:34It's difficult to understate just how successful the Gucci brand has been in history.
02:40Under the provocative vision of Tom Ford, it developed an edgy and modern identity,
02:45whereas Alessandro Micheli brought opulent romance into the mix.
02:48Over the years, Gucci became a staple for royals and celebrities alike,
02:52with ambassadors ranging from Harry Styles to BTS' Jin.
03:02Number 7.
03:03Cartier
03:04When it comes to jewelry and luxury watches, this mason is fit for a king, literally.
03:08Cartier today is perhaps one of the most famous names in jewelry.
03:12For over a hundred years, their designs and the aesthetics have stood out head and shoulders
03:19above many other jewelers.
03:21Cartier, which has become an influencer fave for its love bracelets, was once the jeweler of choice
03:26of King Edward VII of the United Kingdom and the Maharaja of Patiala, India.
03:30You can also thank this brand for popularizing the use of platinum in jewelry, a creative decision
03:35that has stood the test of time.
03:49However, the popularity of Cartier among younger generations is owed in part to Ye, aka Kanye West,
03:55when he posted an Instagram pic with a Dolly-esque Cartier crash watch on his wrist in 2018.
04:01It catapulted the label to new heights of success, making it cool to own a Cartier timepiece.
04:19Number 6.
04:19Dior
04:20Not many brands can boast that their first ever collection started a fashion revolution.
04:24This suit is very typical of Dior's new look, and it was so different from the boxy shapes
04:32of utility wear, and it was feminine, full of fabric, and a completely different shape
04:38that flattered the figure.
04:39When the House of Dior launched its inaugural haute couture line, characterized by sloping
04:44shoulders, cinched waists, and puffy skirts, the silhouette came to be known as the new look.
04:48It upheld the ideal of a specific type of woman, Christian Dior, described as, quote,
04:54flower-like.
04:54It has princess-line seaming down here, so all the darts shaping is in these seams,
05:01so that it can be shaped into the waist and then flare out at the hip.
05:04While that's considerably problematic, Dior is much more liberating now.
05:08From athleisure-inspired collections to witchy aesthetics, the brand has a lot to offer for
05:13the multifaceted woman of today. Its willingness to evolve is what keeps it relevant.
05:18This season has become the bodysuit. It's under motorcycle jackets, blazers, dresses. We have also
05:24created some separate pieces like sleeves attached, so it all goes back to archery and protection.
05:32It all flows into the same inspiration.
05:34The biggest flex in every rapper's arsenal is almost always a Rollie.
05:43The Swiss watchmaker has built a reputation for its ultra-expensive timepieces,
05:48many of which have graced the wrists of world leaders. The iconic president's watch,
05:52a model known as the Day-Date, signifies the epitome of prestige. However, its history extends
05:57to the First World War, when it joined brands like Gerard Perrigo, Omega, and Longines to create
06:02trench watches. During the Second World War, co-founder Hans Wilsdorf contributed Rolexes to
06:07multiple British prisoners of war who had theirs confiscated, demanding no payment until the war
06:12ended. Wilsdorf's spirit of philanthropy lives on through the Hans Wilsdorf Foundation.
06:17Hans Wilsdorf's considerable legacy allowed Rolex to act as a perpetual force for good,
06:23by supporting those who strive to make the world a better place.
06:274. Hermes
06:29Home of the Birkin, this brand is synonymous with quality.
06:32The Hermes Birkin is one of the most collectible bags made by Hermes. It was designed in the 1980s.
06:37Known for an expansive array of luxury goods, which includes tableware as famous as perfumes,
06:42Hermes has dominated the high-end market for decades. While it was originally considered a so-called
06:48old money brand, products from House H are increasingly becoming lucrative as investments,
06:53thus appealing to the self-made elite.
06:54One of the things that they're known for is the different sizes and colors, so each season they
07:00release a new size, a new color, and that's kind of what people look for when they're trying to
07:08find one of the Birkins for themselves.
07:10The limited availability of items like the Birkin and the Kelly bags only adds to their allure.
07:14The harsh reality of animal cruelty behind the glossy merchandise has tainted the brand's image for some,
07:19but its demand is showing no signs of slowing down.
07:22Craftsmanship is really at the core of the Maison. Before anything, it's the work of women and men
07:28that they do by hand. It's been transmitted for many generations now, so we do have our specific
07:34savoir-faire, the way we stitch, the way we assemble.
07:40With how controversial this Parisian label is, it's a surprise that its stronghold on the world of
07:44fashion has only strengthened over the years.
07:46Here, Louis Vuitton, every detail is stitched, hammered, and painted by hand by master craftsman.
07:53Despite reportedly being involved with the Vichy regime and more recent scandals,
07:57like the issue of alleged involuntary labor, LV has come out unscathed. Some of the biggest
08:02names in the fashion world such as Marc Jacobs, Virgil Abloh, and Pharrell Williams have shaped the
08:07design philosophy of the brand.
08:08Merchandising French style is what has proved so popular with customers around the world.
08:14The LV monogram is instantly recognizable no matter where you go, and the brand's value
08:18has soared to the billions. Problematic or not, the numbers don't lie.
08:21Speed. Destination. Each day presents a new dynamic.
08:292. Porsche
08:31There's more to one of the most successful luxury automotive brands in the world than meets the eye.
08:35A Porsche is not just a pretty little thing or a status symbol on wheels. It represents the peak
08:45of German engineering, offering a gold standard experience. The premium build, customization options,
08:50and advanced technology all add up to the exorbitant price tag it boasts.
08:54For the damalige Zeit an absoluter Supersportwagen. Weil's anfangs als Kleinserie
08:58für den intern genannten 39 gedacht war, wurde zur Tradition. Bis heute sind es acht 9-11-Turbo-Generationen geworden.
09:05Not everyone can get their hands on one though. Due to the exclusivity of these bad boys,
09:09there are only a few up for grabs. So when you see a Porsche on the street, just know that its owner is
09:14probably living their dream life. Going out on the road, it's not just a hobby for us. It's really a way of life.
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09:391. Chanel This brand is a girl's girl. Coco Chanel's brainchild has held disruption and
09:44empowerment close to its heart since its inception in 1910.
09:48From impoverished orphan to international fashion icon. Self-taught and self-made,
09:54Gabrielle Coco Chanel was one of the most emblematic designers of the 20th century.
09:59It dared to go against Dior's restrictive new look by creating clothing that made women feel good
10:03while looking good. Soon Chanel's comfortable and chic tweed jackets replaced stifling corsets.
10:09The little black dress also birthed by this house proved to be universally flattering and versatile.
10:14Chanel's dress was revolutionary. The dropped waist and straight line silhouette offered women a new
10:19sense of mobility and liberation. One of the world's most beautiful women, Marilyn Monroe,
10:24was a devoted patron of the fragrance Chanel No. 5 and vintage Chanel fits turn up on red carpets to
10:29this day. The impact this label has on pop culture is truly incomparable, but even more impressive is
10:34how it has maintained its timeless beauty and appeal. When it was just right, an icon was ready for its
10:40magical transformation. What is the most underrated luxury brand in your opinion? Tell us in the comments
10:46down below.
10:47There's places to relax. The Blue Box Cafe to have something to eat. So you can really spend the day
10:53here. That's really important because it's a wonderful experience.
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