00:00A lot of artists, creative people, sometimes they lack confidence, sometimes they lack experience and they don't know how to channel their products and how to do a business.
00:11I think these type of events are very important because they serve as a place for people to come and to learn and to get inspired.
00:18The OIC Cultural Festival, Baku Creative Week 2025, is a platform for international discussions and a stage for art lovers and art creators from the OIC member states and beyond.
00:335,000 participants and 300 foreign guests representing more than 50 countries took part in the festival in Baku.
00:40I think the event today was very successful, very fruitful and we are trying to spread the cultural aspects in all over Egypt and of course regionally.
00:50As you know that the Egyptian culture is very unique and very special in the Arab world and through music, cinematography and literature, I think the Egyptian culture is very effective and influenced through all this region.
01:04Different local brands promoting Azerbaijani culture and heritage had the opportunity to present at the festival.
01:09Azerbaijani socks were set up 10 years ago.
01:12Currently, more than 100 knitters in 13 different regions of Azerbaijan are contributing to the brand, working to preserve the intricate and traditional patterns and showcase them to the world.
01:25We are trying our best to show these beautiful socks, which I brought a few along.
01:30I show these socks to the world and they actually love them and are interested in buying them.
01:37The women who are working in their homes are able to be proud that their beautiful handcrafts have gone to hundreds of countries.
01:43The festival featured a mix of events, including screenings, musical performances, fashion presentations and photography exhibitions.
01:52Women's empowerment was one of the key themes of discussion.
01:55Participants shared challenges facing women in the member states, highlighting their role in development through seminars and events.
02:01Women are not only contributors, but pioneers, storytellers, entrepreneurs and cultural innovators.
02:13The OIC Cultural Festival introduced a new way of cooperation to its participants, transforming traditional cultural elements into productive sectors of creative industries.
02:22Some start-ups have interesting direction in creative industries.
02:28For example, Kinabox, it's an online on-demand service for exclusive cinema contents.
02:34It's very important for diversification in the economy.
02:40Organised by the Organisation of Islamic Corporation in collaboration with Azerbaijan Ministry of Culture,
02:46Baku Creative Wheat brought together various communities, fostering solidarity and showcasing the rich cultural heritage
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