00:00And that's such a nebulous thing of like what makes something cool or part of the zeitgeist.
00:07Do you think that as somebody who's a brand expert, is that something that you control or is there an element of luck as well?
00:15You make your own luck. You make your own luck.
00:17So there's always going to be an element of luck to anything, but you have to make it.
00:21And you got to go out and swing. And we swing.
00:24We have the best lineup of not only people, but product.
00:27And when you put all that together, it creates something.
00:30Also, look at this thing. I mean, there's nothing like it.
00:34It is wonderfully unordinary.
00:36We sell shoes with holes in them.
00:39That doesn't make any sense.
00:41Yeah.
00:41And for a long time, people would say they're ugly.
00:44Well, we've been winning ugly for a long, long time.
00:48We made Crocs cool.
00:50Your dignity does not leak out with Crocs.
00:51Your creativity leaks out.
00:53Your emotions, your personality, your comfort is what we are in one little amazing product.
01:01And so it was just a reminder.
01:02It hurt as the CMO of a brand to have people saying that about it.
01:06And the team that I was fortunate to work with, with great product, changed the perception of a brand forever.
01:10And now, as I said earlier, the Crocs native generation, they don't know a world without Crocs.
01:17They love this product.
01:18And in many cases, they remember their first pair.
01:21They know the color.
01:23They know where they got it or where their parents bought it for them.
01:26They know their first couple of gibbets.
01:28They can tell those stories.
01:30And now, thanks to the innovation that we always do, we're just always looking forward, not backwards.
01:35We'll see you next time.
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