00:00How many emails, how many phone calls, what does the behind-the-scenes and the before look like?
00:07I mean, are you calling everyone you know for months on end before somebody finally bites, or how does that happen?
00:14Nobody's ever asked me that. That's a really good question.
00:16We got a lot of no's for a long time, so we had to make a break, find a break,
00:22and I do believe Post Malone started that break because it was real.
00:26It wasn't we were paying somebody to wear shoes, he was wearing them already, and his fans knew that.
00:33And so I remember the day that we put them on sale, we assembled all of our team in our big conference room out in Colorado where Crocs is based,
00:41and we had a countdown to launch that we were going to drop them at whatever time, 10 a.m., and our system crashed.
00:47We crashed, we broke the internet, as they say, and that was the moment that I knew we were on to something,
00:54that there's such a consumer reaction, and I think that was, as I said earlier, a lightning rod for the brand.
00:59But yeah, there were a lot of no's.
01:01The brands didn't want to be part of Crocs, or people didn't want to be part of Crocs because they thought it was not cool.
01:09Yeah.
01:09And we made it cool.
01:10We made it cool.
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