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Here's How 'You' Went from an Overlooked Lifetime Show to a Netflix Hit | THR News
Hollywood Journal
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1 week ago
Lifetime renewed the Penn Badgley starrer for a second season but reversed course following low ratings. Netflix will air the Warner Bros. TV series as an original for season two.
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00:00
If I just keep being the perfect boyfriend, you'll realize I'm not a maybe. I'm the one.
00:09
Even if you haven't binged it yet, you've likely heard and seen the memes about the
00:13
internet's new favorite show, You on Netflix. Before hitting Netflix, the stalker drama
00:18
starring Gossip Girl's Penn Badgley first debuted on Lifetime back in September to
00:23
good reviews, so why are we just hearing about it now? Let's get into it.
00:27
The series counts prolific hitmaker Greg Berlanti as an executive producer and centers on Joe,
00:32
played by Badgley, an obsessive stalker with a flair for the dramatic who utilizes social media
00:37
to make the woman of his dreams fall for him.
00:39
You have questionable taste in friends. A guy needs to protect himself.
00:44
So here's how it ended up on Netflix. Lifetime showed early confidence in You and renewed the drama
00:50
for a second season well before its debut. Then, Netflix quickly picked up streaming rights.
00:55
But despite promising reviews, You had a challenging time cutting through the clutter on Lifetime,
01:00
drawing only a live viewership of just over 600,000. Lifetime reversed course on a second season,
01:05
and Netflix swooped in to take first-run rights to season two, weeks before the streaming giant
01:10
even had any idea how the show would perform on its platform.
01:14
Love is tricky.
01:16
Since Netflix debuted season one on December 26th, You has taken social media by storm.
01:21
The streaming service has embraced the memeable nature of You, even changing the Netflix US Twitter bio to
01:27
passively aggressively calling guys named Joe Joseph since 1998,
01:32
in reference to the tense relationship between Joe and Beck's best friend, Peach.
01:36
She's lucky she has me. Beck rarely knows what's best for her.
01:42
So why is the internet latched onto the show? According to THR contributor Rosie Knight,
01:46
it makes sense that in an age of Me Too and Time's Up, a show that highlights toxic masculinity
01:51
and explores the line between romance and obsession would find a home, especially on a platform like
01:56
Twitter where so many of those movements and conversations began.
01:59
I've read people wrong in the past.
02:04
Are you following me?
02:06
For more on the Netflix show You, head to THR.com and be sure to tweet me and let me know if you,
02:10
not the show, you, have been watching. Until next time, for The Hollywood Reporter News, I'm Tiffany Taylor.
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