00:00Okay, so the state of Missouri, their first sports bets were placed by patrons on December the 1st.
00:08We're not quite two weeks into this, but some numbers, Sam, are in at least early showing data about downloads and where people live, that they're placing these sports bets.
00:20And certainly you've had a chance to look into some of these numbers again, albeit still very early.
00:25What is the data showing?
00:26Yeah, so far we're seeing very promising numbers from Missouri, which again is the first state to launch sports betting in almost two years since North Carolina.
00:37So it's kind of a different experience when you have a state where it's taken so long.
00:42There's been a huge pent-up demand for sports betting with surrounding states having it legal as well.
00:47There was over half a million active sports betting accounts detected just in the first week alone.
00:54Now, that doesn't mean that half a million people were sports betting.
00:58You know, people can have multiple accounts, but there was a lot of geolocation checks processed by GeoComply.
01:04In fact, almost 19 million pings to its servers, which pretty much happen whenever you make a transaction on a sports betting account or whether you log in to verify that you're in a legal betting area.
01:15And according to GeoComply, the demand is very much in line with states around the same size, Kentucky, Louisiana, Maryland, and Colorado, which all had a lot of activity as well.
01:26So it's a very good start for Missouri, according to the people who watch this stuff.
01:30It was also the first week you had over a million sports betting app downloads during the NFL since week two.
01:38So there was over a million app downloads last week, which obviously comes on the heels of Missouri's big launch, and a 30% increase year over year.
01:47So really big demand, not just in Missouri, but you see the eight sports betting apps that are involved, really trying to push their apps to everyone across the U.S.
01:57And so far, it's been so good with Missouri.
02:00There was obviously the big Texans and Chiefs game.
02:02The Chiefs did not end up winning, but there were over 10,000 active accounts in Missouri.
02:08So a lot of activity around a very popular team.
02:11It'll be really interesting just to monitor activity and handle reports that come in on the Chiefs throughout the rest of the season, if they make the playoffs or not.
02:19And we're going to keep watching all the data and all the reports and see how Missouri kind of shakes out if this is just a big spike in activity or if it's kind of the status quo for the market.
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