AWS VP Design Hector Olsom jelaskan bagaimana Agentic AI mengaburkan sempadan antara pereka dan jurutera, mempercepat prototaip dan memudahkan kolaborasi. Fokus AWS: reka bentuk berorientasikan solusi untuk AI autonomi yang intuitif dan dipercayai.
00:00As agentic AI systems accelerate across the industry, AWS is rethinking how products are designed to stay intuitive for a rapidly evolving user base.
00:10According to Hector Eulett Olmos, Vice President of Design Amazon AWS Solutions, the rise of agentic systems has fundamentally reshaped the creative workflow inside the company.
00:22They make people that are creative like me more technical, and the people that are more technical, more creative.
00:28So it's very, the range of how people are able to move is broader, it's easier, right?
00:35Because the tools make it easy for me to code.
00:39I'm an engineer by training, but I'm a very bad coder.
00:42I'm terrible at coding.
00:43However, now with these tools, I can go faster, and it can create products much faster than before.
00:50Then I have my peers, friends, that are more engineering-focused, and they have an idea sometimes, like something in their head.
00:58And they cannot draw, for example.
00:59And they can put it into a picture, into a movie, into a photo, much faster.
01:04So what happens is when you have these two groups that think a little bit different with these tools, you can collaborate much better, much easier.
01:13Because then I can say, oh, that's what you mean.
01:15Or I can show you, can we build it in this way?
01:17And that has changed fundamentally how we do the work.
01:21Awesome, a designer and engineer with 25 years of experience, leads AWS design efforts for applied AI, including customers-facing solutions built on Amazon Bedrock, Agent Core, and Amazon Connect.
01:34As AWS rolls out more autonomous agent capabilities, the challenge is making them powerful enough for experts while remaining accessible for non-technical users.
01:44He explained that his team focuses on solution-oriented design, not generate interfaces.
01:49Right, just like the jacket you're wearing right now is a specific purpose for this day.
01:57Your T-shirt, however, is a general purpose.
01:59You can use a T-shirt for any other moment, right?
02:02My group designs jackets, not T-shirts.
02:05What does that mean?
02:06It means that it has a point of view.
02:08It means that we know who, we know when, we know where, and we know how.
02:14And when we have all these questions, we're able to have a point of view on what that is.
02:19This philosophy guides AWS design for high-sakes use cases such as customer services interactions, fraud reports, or delayed flight assistance scenarios where specificity matters.
02:31With autonomous AI taking more actions on users' behalf, awesome stress the importance of earning trust, not demanding it up front.
02:39Ask how AWS accounts for different skill levels and cultural norms across ASEAN and global markets almost highlighted empathy as core to the design process.
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