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"A paz traz uma nova confiança à região", afirma o CEO do Azerbaijan Tourist Board

Florian Sengstschmid, CEO do Azerbaijan Tourist Board, explica como a paz regional, a expansão da conetividade e a diversidade cultural estão a gerar novas oportunidades de turismo, posicionando o Azerbaijão e o Cáucaso Meridional como um destino turístico emergente para vários países.

LEIA MAIS : http://pt.euronews.com/2025/12/08/a-paz-traz-uma-nova-confianca-a-regiao-afirma-o-ceo-do-azerbaijan-tourist-board

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00:00Olá e bem-vindos a esta edição do Agenda,
00:05brought to you from Baku in Azerbaijan.
00:08É meu prazer to welcome our guest,
00:10Florian Sengschmidt, CEO of the Azerbaijan Tourist Board.
00:13Obrigado por estar conosco hoje.
00:15Nós temos que começar com a paz.
00:17Tem paz na região agora.
00:19Poder você explicar o impacto da turismo em geral?
00:23A paz traz a nova confiança na região.
00:26A paz allows all beautiful countries
00:31to be promoted as a multi-country destination,
00:35a multi-country journey.
00:37And maybe this has been one of the obstacles in the past
00:40that every country was a single stand-alone destination.
00:45But in future, this might bring a new destination,
00:49the South Caucasus, on the map.
00:51It is the South Caucasus
00:53what defines also the broader region,
00:57and especially when we look at long-haul travelers
01:00from Asia, from the Americas.
01:02Tell me about how that's going to work
01:04in terms of connectivity within the country.
01:07Is it easy to get from Baku to other areas?
01:10It's a beautiful country.
01:11It's so much to offer that, you know,
01:13a lot of the world don't understand.
01:15Please explain what's going to happen in that way.
01:17Many cultures have criss-crossed the country,
01:21many nations.
01:23People live here of various religions,
01:25of various ethnicities,
01:27peacefully together.
01:29They think that is exactly what you feel
01:31when you also land in Baku.
01:33you have arrived to a very energetic place.
01:39And I think the mission is to take this out to the regions
01:44and to bring this same energy and development
01:49also to other parts of the country.
01:51And that's exciting, isn't it,
01:52when you look at how this can open up,
01:55especially with the borders as well,
01:57that movement.
01:58Because, as you mentioned earlier,
02:00often that hub will allow people
02:02to really plan a different kind of trip
02:05and put the South Caucasus on the map.
02:08I know it already is on the map,
02:10but really on that map.
02:12Absolutely.
02:12The South Caucasus is a destination.
02:15And not only in the region,
02:17it creates new partnership opportunities,
02:19but also for the expanded region
02:22across the Caspian with Central Asia.
02:25We're already implementing,
02:26currently is such a fruitful cooperation
02:28with Uzbekistan, for example.
02:30We have been promoting the Silk Road heritage
02:33across European cities this year,
02:36jointly with our colleagues and friends from Uzbekistan.
02:39So any opening brings new opportunities,
02:43brings new perspectives,
02:45and definitely there will be a huge benefit also
02:49for Azerbaijan.
02:50So if we look at the fact that you mentioned
02:53the number of travelers that could be coming
02:55to this region,
02:57to this country now,
02:58that it wants to be part of that tourist go-to nation.
03:05There are implications internally with that, aren't there?
03:09Because there will be a greater influx of people.
03:12Tell me about how the country is going to cope with that.
03:16Connectivity is great.
03:18Baku is connected to many places also.
03:20There is a lot of new hubs opening in the broader region,
03:24which will bring even better connectivity also to Baku,
03:28although might not be directly connected.
03:31We know the global challenges,
03:33for example,
03:34in aviation is shortage of aircrafts is everywhere,
03:37wherever you look.
03:38But with the years to come
03:40and also new aircrafts coming in
03:42for the national flag carrier,
03:44plus attracting new carriers,
03:46and again,
03:46not only to Baku,
03:48but also to the regions,
03:49will have a very positive impact.
03:52And reputation is so important,
03:54and I want to touch on trust and safety.
03:58There can be perceptions,
04:00for those who don't know about the region,
04:02about those two things.
04:04What are your comments about that?
04:06Peace will build further trust,
04:08will build more confidence
04:10to investors,
04:12to global brands,
04:13to anyone who is coming to the region.
04:17But safety is something
04:18what is a very personal perception.
04:21You cannot talk about safety.
04:23You can only feel it.
04:24So if you could describe
04:25why someone should come here to Baku
04:28and travel around Azerbaijan
04:30in one sentence,
04:33what would it be?
04:34You have semi-desserts,
04:35deserts,
04:36you have a land empowered
04:38by Mother Nature
04:39from wind,
04:41the sun,
04:42the fire,
04:43and many resources,
04:45you know,
04:46linked to that earth,
04:48and then add the layer
04:50of people on it
04:51with different cultures,
04:52with different ethnicities,
04:54languages,
04:54backgrounds.
04:55Florian,
04:55thank you for joining us
04:56in this edition of The Agenda.
04:58Thank you.
04:59Thank you very much.
04:59Thank you.
05:00Thank you very much.
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