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Do All the Recent Reboots Cater to the Wrong Audience? | Heat Vision Breakdown
Hollywood Journal
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3 days ago
With the recent fad in Hollywood being to reboot every franchise from the 1980s and ‘90s, it turns out the past really doesn’t have to die. This week on Heat Vision Breakdown, we look at the growing, and somewhat troubling, trend of franchises aging
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00:00
Hello friends!
00:01
Getting old sucks.
00:02
Trust me, my joints sound like a Victorian era rocking horse that's crushing a stack
00:05
of rice cakes.
00:06
But holding onto the past can be unhealthy.
00:08
This week on Heat Vision Breakdown, we look at the growing, and somewhat troubling, trend
00:11
of franchises aging along with their fan bases, and often alienating younger audiences who
00:16
were once their target base.
00:19
Be it your childhood hometown, Susan Boitano at 10th grade prom, or the Teenage Mutant Ninja
00:25
Turtles, eventually we all outgrow the things we once loved.
00:28
Well, actually, maybe we don't.
00:30
You see, with the recent fad in Hollywood being to reboot every franchise from the 1980s and
00:34
90s, it turns out the past really doesn't have to die.
00:37
Instead, it can be summoned from its grave by studio execramances, looking to wring a few
00:42
extra million dollars from its corpse.
00:44
This not only allows fandom to exist in a state of arrested development, I'm looking at you,
00:48
guy who spent hours online complaining Luke Skywalker wouldn't mope around on an island
00:52
for a decade.
00:53
Wait.
00:54
That's me.
00:55
It might also be stunting the progress of art itself.
00:57
In the past few years, we have seen big studio remakes and reboots of the Power Rangers,
01:02
Transformers, Jumanji, G.I. Joe, even my beloved Ninja Turtles.
01:05
Except Donatello.
01:06
What a piece of garbage he is.
01:08
Oops.
01:09
While many of us millennials remember these franchises from our childhood, their reboots
01:13
weren't primarily aimed at children.
01:14
Sorry, Mackenzie, but you just can't appreciate the nuances of Optimus Prime's endless struggles
01:19
with Decepticons on as many levels as I can.
01:21
While the success of these grittier, more risqué reboots varies, Transformers and Jumanji were
01:26
mega-hits, G.I. Joe and TMNT less so, they do represent an issue.
01:30
That audiences crave nostalgia, but in a way that is aimed at them now, as adults.
01:34
The notion of, this is for us, not for kids, has been tossed about for such films as Batman
01:39
v Superman, Trial of the Century, and The Last Jedi, a troubling sentiment if not altogether
01:43
unsurprising.
01:44
At least My Little Pony is still safe, right?
01:46
Right?
01:47
Brody!
01:48
George Lucas himself has noted that Star Wars was intended for 12 year olds, and indeed
01:53
it was a big hit with youngsters in the 1970s and a new generation two decades later.
01:57
But the latter trilogy, quality notwithstanding, infuriated older fans who wanted a more adult
02:02
take on the universe.
02:03
It's true that nostalgia has always been a part of pop culture at its finest.
02:07
Best Picture winner Forrest Gump is literally a greatest hits of events from the 1950s,
02:11
60s, and 70s.
02:12
Back to the Future similarly played up a yearning for the 50s, while Star Wars and Indiana Jones
02:16
are riffs on old serials that Lucas and Spielberg grew up obsessing over.
02:20
But those stories also created something new, rather than simply aging up old properties.
02:24
It might be said to be more analogous to today's 1980s set Stranger Things, creating something
02:28
fresh by drawing upon the past, like putting a mustache on Donald Trump.
02:32
To be sure, there's plenty of fresh ideas that have come thanks to fandom's refusal
02:35
to grow up.
02:36
The Marvel Cinematic Universe is helping give audiences a reason to go to the movie theater,
02:40
rather than staying home to Netflix and chill.
02:42
While Tom Cruise's refusal to stop playing a character he debuted more than 20 years ago
02:45
is helping remind audiences what it looks like to see something that's not just CGI.
02:50
Assuming Tom Cruise is, in fact, a real human being.
02:54
And not every modern resurrection of once sensational properties has opted to appeal
02:59
to adults.
03:00
R.L.
03:01
Stine's book series, Goosebumps, which led to a popular television series in the 90s,
03:04
which scared the crap out of me, was adapted as a film in 2015.
03:07
A sequel, Goosebumps 2, Haunted Halloween, a redundant title, is set for release on October
03:11
12th this year.
03:12
Ava DuVernay's A Wrinkle in Time is another film that struck a chord with younger audiences
03:16
more so than adults who read the book series growing up.
03:19
Of course, studios are not rebooting IP from millennials childhood just for the hell of it.
03:23
They're doing it because it's selling tickets, so the only ones to blame are the viewers
03:26
themselves.
03:27
Yeah, the truth hurts.
03:28
The issue with rebooting a franchise that ages along with its audience is that it can
03:32
be an all-or-nothing gamble on a quick box office score.
03:34
By making your film primarily to appeal to its pre-established audience, you run the risk
03:38
of losing out on a new, younger one that could continue being fans into their twilight years,
03:43
and take their own children to see Frabble Rock Reignited in a never-ending cycle of cute
03:47
little kids struggling to handle gigantic buckets of popcorn.
03:51
The overall point is, none of us actually own any of these franchises, unless your last
03:55
name happens to be Lucas, Abrams, or Disney.
03:57
It's probably not.
03:58
These movies mean something to us because we grew up with them, and they helped, in whatever
04:01
capacity, to shape us into the adults that we turned out to be.
04:05
To demand that they age with us, and continue to appeal to our sensibilities only at whatever
04:08
stage of life we are currently living through, is to deny that formative experience to the
04:13
generation behind us.
04:14
Not everything has to be made for you, and to understand and accept that opens the door
04:17
to the realization that so much more of the world can be enjoyed by you and others.
04:22
And that's what the Ninja Turtles would have wanted.
04:24
Except Donatello.
04:25
Ninja Cowboy!
04:26
So what do you think?
04:27
Do you like the trend of reboots?
04:28
Would you like to see more?
04:29
Have you taken issue with my slamming of Donatello and want to defend him?
04:32
Let us know in the comments right down there, and check back here every Friday morning
04:35
for new episodes of Heat Vision Breakdown.
04:41
See you next time.
04:42
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