American consumers delivered record Black Friday spending, with online sales surging across electronics, consoles, and home appliances. Salesforce, Shopify, and Mastercard all reported strong gains, showing resilient demand despite economic uncertainty. The shift toward online shopping continues to reshape retailer strategies.
00:00It's Benzinga, bringing Wall Street to Main Street.
00:02American consumers drove record Black Friday spending with billions spent across online platforms and industries, according to Benzinga.
00:09Online sales rose to $11.8 billion, led by strong demand for electronics, video game consoles, and home appliances.
00:16Salesforce estimated $18 billion in U.S. Black Friday online sales and $79 billion globally,
00:22while Shopify reported $6.2 billion in merchant sales worldwide.
00:26The MasterCard spending pulse reported a 4.1% increase in overall Black Friday sales, excluding automotive.
00:33Online sales rose 10.4%, while in-store sales rose 1.7%.
00:37Record Black Friday spending showed that consumers remained resilient, despite economic uncertainty and continued shifting toward online shopping.
00:45This change in behavior may push retailers to reassess their strategies to meet evolving customer preferences.
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