ABC's 'Inhumans' Didn't Boast Heroic Start In Theatrical Run | THR News - video Dailymotion

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The forthcoming drama series from ABC and Marvel Television is produced in partnership with Imax and, in a groundbreaking deal, launched this weekend in 676 Imax theaters around the globe, grossing an estimated $2.6 million.

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00:00We need to go to Earth now. We've been hiding here too long. Let's go to our rightful home!

00:06This episode of The Hollywood Reporter News is brought to you by American Airlines,

00:10Hollywood's favorite airline.

00:12Inhumans didn't exactly have a heroic start in its exclusive theatrical run over Labor Day

00:17weekend, several weeks ahead of its TV premiere. The forthcoming drama series from ABC and Marvel

00:22Television is produced in partnership with IMAX and, in a groundbreaking deal, launched this

00:27weekend in 676 IMAX theaters around the globe, grossing an estimated $2.6 million.

00:34That included an underwhelming $1.5 million from 393 theaters in North America.

00:40Adding slightly more salt to The Inhuman's Wound, the comic book drama was beat by a special

00:4540th anniversary release of Steven Spielberg's Close Encounters of the Third Kind, which earned

00:50$2.6 million from 901 locations. The first two episodes were shot partially with IMAX cameras

00:56and featured special scenes designed just for the 75-minute release. IMAX was hoping to benefit

01:02from the end-of-the-summer box office slowdown by delivering a Marvel-branded drama to fanboys.

01:07To be clear, Inhumans is a Marvel TV show and is not connected to Marvel Studios, home of the

01:12Marvel Cinematic Universe movies. On paper, the idea of using a theatrical release to cut through the

01:18cluttered fall TV landscape is smart and bold, but in reality, it didn't work out for Inhumans,

01:23which stars Anson Mount and Sarinda Swan. Box office analyst Jeff Bach of Exhibitor Relations said,

01:29I just don't think the average moviegoer knew what this was, and if they did, certainly didn't know

01:34it was debuting in theaters before its TV debut.

01:36Inhumans premieres on ABC on September 29th as part of the network's new Friday night lineup.

01:42The first two episodes will be expanded and feature an 84-minute runtime as a way to offer

01:47something new for die-hard Marvel fans who saw it in theaters.

01:50For much more on Inhumans, check out THR.com. And be sure to let me know if you plan on tuning in

01:55to the show's premiere in the comments. I'm Tiffany Taylor for The Hollywood Reporter News.

ABC's 'Inhumans' Didn't Boast Heroic Start In Theatrical Run | THR News

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