Sydney Sweeney's 'Americana' Drops $500K Box Office Bomb Following Jeans Ad Controversy

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'Americana' starring Sydney Sweeney opposite Paul Walter Hauser and Halsey bombed at the box office over the weekend. The film debuted nationwide in 1,123 theaters and opened to an estimated $500,000 for a sixteenth-place finish. But insiders say 'Americana' is in no way a disappointment, and that it is a perfect fit for the multi-platform strategy that defines its Lionsgate Premiere division. 'Americana' opened in the wake of the media firestorm surrounding Sweeney's American Eagle jeans campaign that saw even President Donald Trump weigh in on the controversy.

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00:00Americana starring Sidney Sweeney opposite Paul Walter Hauser and Halsey bombed at the box office over the weekend.

00:07The film debuted nationwide in 1,123 theaters and opened to an estimated $500,000 for a 16th place finish.

00:17It did even less business than the annual re-release of the iconic The Grateful Dead movie,

00:21which was released on IMAX screens for the first time this year as part of the band's 60th anniversary celebrations.

00:27But insiders say that Americana is in no way a disappointment,

00:31and that it is a perfect fit for the multi-platform strategy that defines its Lionsgate premiere division,

00:36which targets specific audiences, operates on a bare-bones marketing budget,

00:41focuses heavily on home entertainment, and looks for titles that will boost the value of the overall film library.

00:46The crime heist movie, which has been well-received by critics,

00:50has taken more than two years to arrive on the big screen after first premiering at South by Southwest in 2023.

00:55Americana opened in the wake of the media firestorm surrounding Sidney Sweeney's American Eagle Jeans campaign

01:01that saw even President Donald Trump weigh in on the controversy.

01:05It's tough to know whether the controversy had any impact.

01:07If anything, it could have boosted awareness,

01:09given that Lionsgate premiere's marketing spend was minimal in keeping with its mandate.

01:13Elsewhere at the weekend box office, nobody too opened in third place behind holdovers, weapons, and Freakier Friday.

01:20For more on this story, go to THR.com.

01:22This is The Hollywood Reporter News.

01:25This is The Hollywood Reporter News.

01:31This is The Hollywood Reporter News.

01:36This is The Hollywood Reporter News.

Sydney Sweeney's 'Americana' Drops $500K Box Office Bomb Following Jeans Ad Controversy | THR News Video

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