Broadway Show Prices Drop Due to Coronavirus | THR News - video Dailymotion

Hollywood Journal

In the first concrete sign that Broadway is preparing to take a major financial beating, remaining seats to all of the producer's shows will sell at the flat rate of $50 from Thursday through the end of March.

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00:00Coronavirus concerns have hit Broadway.

00:03Remaining seats for five of the hottest tickets on Broadway

00:05are going for a fraction of their normal price,

00:08selling for just $50 a piece at all performances

00:11through March 29th.

00:12Producer Scott Rudin announced the extraordinary measure

00:15of establishing the deep discount flat rate

00:17for all five of his shows today,

00:20all of which have been playing to sold-out houses

00:22or close to it.

00:23The shows include the long-running smash

00:25The Book of Mormon, blockbuster drama

00:27To Kill a Mockingbird, and the recently opened

00:29revival of West Side Story,

00:31which has been pulling capacity crowds.

00:34Also covered are two plays currently in previews

00:36and off to a strong start at the box office.

00:38Who's Afraid of Virginia Woolf,

00:39starring Laurie Metcalf and Rupert Everett,

00:41and the Lehman Trilogy, directed by Sam Mendes.

00:44Standard top prices for those shows are around $200,

00:48which is the norm for Broadway,

00:49with premium tickets going for considerably higher.

00:52Rudin exclusively told The Hollywood Reporter,

00:54my partners and I want the buildings full,

00:56even and especially during this crisis.

00:58And this is the way to ensure it.

01:00I don't want the actors looking into a sea of red velvet.

01:02Nobody wants that.

01:04I want no Deadwood in these buildings.

01:06And my colleagues and I want to give people the chance

01:08to see these shows when they otherwise

01:09might not be able to afford tickets,

01:11or to even get tickets.

01:13The move is a direct response to the uncertainties

01:15gripping the entertainment sector

01:17as the coronavirus situation continues to unfold,

01:20and the number of ticket cancellations starts to climb.

01:23For more on this story, head to THR.com.

01:25Until next time, for The Hollywood Reporter News,

01:27I'm Tiffany Taylor.

Broadway Show Prices Drop Due to Coronavirus | THR News

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