Lesson the money isn’t in being the face… it’s in owning the thing

Watch Lesson the money isn’t in being the face… it’s in owning the thing - Shine Star on Dailymotion

Transcript

00:00The Rock built a billion-dollar business, but he didn't do it through wrestling or acting.

00:04He did it through something called brand fusion, and it's what makes The Rock one of the richest

00:09people in the world. Brand fusion is when you take the attention you already own, and you fuse it

00:13with the business people already want. This is the difference. The Rock could have started a

00:16bald cap company, but instead he picked tequila, a high-margin product in a booming category.

00:22Take Paramount, for example. Partnered with industry veterans who knew how to scale it.

00:25He worked with authentic distillers in Jalisco who'd been making tequila for generations.

00:29He did what only he could do. He became the face of it, and now it's everywhere, all over

00:33his feet and yours. That's Terramana, valued at around $3 billion today.