GM Sees Third Tech Executive Depart As Restructuring Accelerates

Benzinga

GM is losing tech executive Baris Cetinok, the third major departure in a month as the company restructures software and product operations under new Chief Product Officer Sterling Anderson. GM says unifying hardware, software, and product management will accelerate in-vehicle tech development. Cetinok, who joined in 2023, previously held senior roles at Apple, Microsoft, and Amazon.

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00:00It's Benzinga bringing Wall Street to Main Street.

00:02GM said Bari Sedinok, a high-profile technology executive,

00:06will leave the company on December 12th, according to CNBC. The exit marks the third

00:11major tech executive departure in a month as the automaker restructures its software

00:15and product divisions under new chief product officer Sterling Anderson.

00:20GM unified hardware and software engineering into its global product organization and said

00:25integrating product management with engineering will accelerate the development of in-vehicle

00:30technology. Sedinok joined GM in 2023 after roles at Apple, Microsoft, and Amazon. Anderson previously

00:38led Tesla's autopilot program and said GM must treat software and product as one discipline

00:43to speed innovation. For all things money, visit Benzinga.com.

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