Apple's AI Team Undergoes Major Restructuring Amidst Performance Concerns

Apple is overhauling its artificial intelligence and machine learning divisions after years of underperformance, according to Bloomberg’s Mark Gurman. The AI team is now being split across different departments. Apple’s unified AI strategy failed to meet expectations, with Siri and Apple Intelligence trailing behind competitors like Amazon's Alexa and Google Assistant. The restructuring is a response to delayed product rollouts and rising urgency to strengthen Apple’s AI efforts. The management shift reflects a broader strategic realignment as Apple seeks to regain momentum in the AI race.