- 5 months ago
House of Robb, the immersive pop-up featuring tastings, brand activations and live discussions from 'Robb Report,' returned to SXSW for the 2024 festival in Austin. The Hollywood Reporter hosted a conversation with Suzy Batiz, the CEO and founder of Pourri. The chat, titled "From Disaster to Triumph, Making Change That Matters," hit on a wide range of topics, including Batiz's upbringing, her decision to create Poo-Pourri and her concept of an "alive idea."
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Short filmTranscript
00:00Hello House of Rob. Hi. So Susie, I don't think it's an understatement to say that you are really
00:17one of the most inspiring business executives working today. And I'm not just saying that
00:24because you're here and on camera and I want to blow smoke. I mean, your story is really
00:28fascinating. Thank you. For everything that you've achieved, I was really surprised when I was
00:34starting my research for this conversation that you didn't necessarily have the most supportive
00:39upbringing. In fact, you have made it through some pretty serious trauma, but at every stage
00:46you have seemed to keep going. And so my question is, you know, dealing with experiences where other
00:53people might give up, you have continued to persevere. Where does that come from? And
00:58how do I get it? You haven't. You know, it's, I've been asked that question a lot and didn't have an
01:07answer, honestly, until about a year ago. I was like, I don't know, I had some resilience. What I
01:13realized is when you grow up in survival, right, you grow up poor or in some sort of marginalized
01:19environment, you develop a survival energy within you, right? Well, that energy continues caring. So
01:28you think about it, if you've been through physical abuse, sexual abuse, you know, people dying,
01:34suicide attempts, everything I've been through, when a business problem comes or something, it's like,
01:40well, hell, I've been through a lot more than that, right? So there's this natural resilience
01:45that we all have to just life. Like, let's get real. You know, two years ago, everybody almost
01:50died, you know, on the planet, right? What was that two years ago? When was four now? Well, I lost two
01:57years. Everybody did. But you realize that we went through all of that stress. And now what we have is
02:05this resilience. You face really hard things like death, right? Or potential death, possible death is
02:12what we all thought in our minds. You can utilize that energy in a way of moving forward with success.
02:19So when obstacle comes at you, you're like, okay, I handled that. Now what do I do? Right, right. You
02:25also have always had a really entrepreneurial spirit. One of my favorite stories about you
02:31is when you were maybe a teenager, you developed a shoe and sold it to guests.
02:37I wish I would have sold it to guests. Then I wouldn't have had that hard entrepreneurial
02:44streak, right? No, when I was 17, again, another thing growing up poor, like we had to make all of
02:52our clothes. I had to make everything. So, you know, you made dinner, you made your clothes. I didn't
02:57think about buying things because that just wasn't the way I was raised so much. You did that at
03:02Christmas, right? You got the new sweater, whatever at Christmas. So when I was 17, pumps
03:08were in style and you had to wear back then, if you wore a red sweater, you wore red pumps.
03:13Well, I didn't have that much money. I only had two pair of pumps, pink and red. And I thought if
03:18these were denim, they would match everything. So my boyfriend's aunt worked at a shoe factory.
03:24So I drew up a shoe. I cut out, you know, denim, I cut out leather and I said, make these.
03:31And they were fabulous. And I called guests in New York being 17, not knowing I could sell the idea,
03:39right? I just wanted to tell them like, this is so great. I made this denim shoe. So I did.
03:45And they were like, this is amazing. Come to New York. We're going to start a shoe line.
03:49And I went to my mom and she said, you can't go to New York. And I said, why? And she said,
03:54well, you're just that little girl from Arkansas. They're going to chew you up and spit you out.
03:58So I never went. And guess what guests came out with two years later?
04:03Was it a denim shoe? Yes. A denim pump. But that just goes to show you anything I've ever done
04:11entrepreneurial, I first think of making it. So with a poopery, it didn't exist. I wanted the product.
04:18So I created it. Supernatural. I wanted the product. I created it. Portal collection,
04:24jewelry. I wanted the product that wasn't out there. So I made it. You know what I'm saying?
04:28I know what you're saying. Yeah. So that's the mindset that I've always had as an entrepreneur.
04:33I don't go out there and look for, as a matter of fact, I just told my team this morning,
04:36they were like, oh, she found white space. And I'm like, no, no, no. I don't do any of that.
04:42It's literally, I want something. It doesn't exist. So I create it because I know there's a demand
04:48because I want it. Right? And there's got to be others that want the same thing.
04:52Right. If you want something, there's such a great chance that you're going to solve a problem
04:56for other people too. Yes, exactly. Talk to me about the moment of inspiration for poopery. Now,
05:03for those of you who don't know, I would encourage you to visit one of the House of Rob
05:07restrooms because poopery is in all of them. I saw that. I was happy.
05:12What does poopery do and how were you inspired to create it?
05:18Well, it's really funny. We were at a small house, one bedroom house at a family dinner party
05:25and the bathroom wasn't great. And someone said, can bathroom odor be trapped? And I've recently
05:32just discovered in the past few months that I have a gift of seeing things. I don't know if you guys,
05:37when you have ideas, if you hear them, see them, do you see things? No, completely like a picture,
05:43right? Is that clear? Okay. Ooh, I got chill bumps. That's exciting. Yeah. So I saw oil floats on
05:50water. I worked with essential oils. I was like, I can do that because I saw it. And there wasn't a
05:55single person in my life thought it was a good idea. Not one. Okay. So I'm over here slaving in my
05:59kitchen, but it doesn't matter because I already saw it. So I, um, I did. It took me nine months.
06:06I mix it in my kitchen. And then my husband at the time walks out of the bathroom, the one that
06:12hated testing it because he didn't believe it. And he walks out of the bathroom and he goes,
06:15oh my God, we're going to be millionaires. And I go, what are you talking about? And he goes,
06:19do you realize what you've done? You've taken the smell out of shit. And I was like, it works. He goes,
06:27yeah. So I sent it out to like 12 friends and I could be type A. I sent them all a form,
06:33right. You know, rating the efficacy. And they all called back and they're like, girl,
06:39put this on the market. It is so good. I had just been through my second bankruptcy. So I did not want
06:45to ever be in business ever again. Business was the devil to me, right? It caused me so much stress
06:52and pain, but like a new mother giving birth that may not want to raise a child. You see it and you're
07:01like, okay, let's go. So that's what I did with Poopery. That's amazing. And, uh, the first time
07:08that I, uh, tried the product, uh, I was at a friend's house, uh, in the Hamptons and I hope that
07:17I won't offend you by saying this, but I remember thinking that it was a joke. And my friend who owned
07:20the house said, no, no, no, this is a real product that, you know, solves an issue here on this
07:26little beach shack. So, yeah. And I'll tell you, um, we had that problem for quite a few years,
07:31but I started it off as a joke. You have to remember this was 17 years ago. Nobody wanted
07:36to talk about poop. I'm proud to say, I think we have shifted some consciousness there where we allow
07:42people to do that. But, um, yeah, it was a joke because when I realized I was making it and I would
07:50harass all my neighbors, they would come over to visit and I'd be like, do you got to go to the
07:53bathroom? You know, I needed testers, man. And I'd be like, number one or number two, I need number
08:01two. But what I realized is people just looked like they'd seen a ghost. Nobody wanted to talk
08:07about it. And then I remembered in comedy that comedians can get across very tough topics by,
08:15you know, making a joke of the subject. So that's how I came up with the name poopery.
08:19And then I would tell someone about it and they'd look at me like I was crazy. And I would say,
08:23spritz the bowl before you go and no one else will ever know. And they go, what?
08:27So they would start leaning in. So I used humor to our advantage. So it took a bit in the midsection
08:34for people to not think it was joke, but to still keep the humor, which is the, you know,
08:41in our core values of poopery, but put it more in the marketing angle versus, you know,
08:46in saying it works guaranteed. It's a real product. So I started 10 years ago switching that. So most
08:53people now hopefully know it's a legit real product, but it was a challenge.
08:58I think what is so fascinating about the product is that it is representative in a lot of ways of
09:04your story. You know, you have found success by dealing with your shit. Um, which I think is
09:11something that we all, Oh, excuse me. Oh, I'm so sorry. He's so young. Dealing with your stuff.
09:16I'm sure they've never heard that.
09:21His dad's probably like, I just said it.
09:25Dealing with your stuff. Uh, and that clearly is something that, that you have done. You know,
09:32if you come through hardship and adversity, you either resolve it or you don't. What were the
09:37things that helped you resolve some of the challenges that you'd been through earlier in
09:41your life? Basically everything. Um, it was funny. I, uh, was having a trouble with a family member
09:49and I realized that I'd had these codependent patterns. So I put myself in a treatment center
09:54for codependency. It was 68 hours of therapy in a week. And about four days in that therapist said,
09:59you realize you have everyone here intimidated. And I said, why? And he said, you've done more
10:04therapy than any of us. But with that being said is I live my first 38 years of my life,
10:13miserable, you know, depressed for seven years on antidepressants, drinking, smoking,
10:19just a really unbalanced life, right? I wasn't happy. So the reason I've done so much work
10:26is because I wanted to be happy. So here I am, I'm happy. I found a bliss state before
10:32Poo-Pourri. I was, I, I had not a, I won't say a penny in my name. I just filed bankruptcy. Okay.
10:40And I found a place inside of me where I knew where wealth resided. I knew it was an internal
10:45state of being and the external world had nothing to do with that. So I started finding and living a
10:51rich internal life. Right. So then as I started Poo-Pourri, I really didn't want to leave that
10:58life. I was sitting at home crying in bliss, almost like a semi enlightened state or enlightened state.
11:03Right. Um, and, but I knew that this, just like a child can help you grow a relationship and help
11:13you grow. I knew that Poo-Pourri also has to be able to enable me to grow inside. So every
11:21business challenge that I had, I would look internal. Okay. For example, I sued a $50 billion
11:28company for knocking, knocking us off a few years ago. It was about six years ago.
11:34And, uh, I'm going to talk about what I can talk about, about it. And everyone, it was hard for me
11:39to find an attorney. Nobody thought I was ever going to win. We're like a spec compared to them,
11:43but they blatantly knocked off our product. They're putting toilet bowl cleaner in it,
11:47really damaging my brand. So I went after them. But what I realized, this guy comes to talk to me
11:53from the corporate headquarters and he's, and all of a sudden something bubbles up out of me. And I
11:59tell him, you know, that this is not about this particular lawsuit, but I was molested when I was
12:06young. Somebody tried to take something that's mine. And I want you to know, I'm not that little
12:10girl anymore. And I'm telling you, no. Yeah. And he just sat there and look, and he left like a
12:18minute later. I was imagining that call to the CEO going, Oh, we got a bigger issue here. And I did
12:25end up winning. We settled. Um, which I wish I would have had that day in court. I still kind of
12:31regret that, you know, a fighter in me, but, um, I did get everything that we wanted. They quit,
12:36they quit the brand, they quit, uh, copying us so much. But what I realized is that whole
12:42experience, while you think about it being a business challenge, it was really my internal
12:47growth, right? Of me being able to fight the, you know, David and, you know, the David and Goliath
12:53moment of me not being able to say no when I was young, but now being able to. Fully stepping into
13:00your power. Completely. You have this, uh, really fascinating concept called, uh, the alive
13:07idea. Um, in fact, I think, uh, on your website, uh, you, uh, say that you're alive as
13:14shit. Yeah. What is, what is an alive idea? How do we recognize what's an alive idea? How do
13:24we recognize what's maybe a dead idea? I love this question because that question
13:30changed my entire creative business life. Um, someone was doing a film on me and he said,
13:37how do you know which idea to follow? You seem to know, and the ones that you follow work out,
13:42whether it's poopery or viral videos or something. I tried to explain it to him. He didn't understand.
13:48So I literally started studying at the office in creative meetings going, how do I know where to go?
13:55And I started realizing that there's an internal, I feel excited, right? When something is alive,
14:02I feel excited. So I called a cellular biologist, Dr. Bruce Lipton, and I said, are ideas alive?
14:09And he said, why do you ask? And I said, because it seems like the ideas I'm excited about and that
14:15turn me on work out. And the ones that don't don't. He taught me about resonance and dissonance.
14:19Resonance, right? I love that. Resonance is when you put two energy waves together,
14:25they create more energy together than they did apart. Dissonance is the opposite. It actually
14:31drains you of energy. So when people say this job's killing me, this relationship's killing me,
14:36they're right. What it's doing is it's depleting your life force energy.
14:41So they're actually speaking the truth as most people don't know that.
14:44So I started really explaining, and now I teach a course called a live OS where you can get rid of
14:51a lot of the shit in your life. It's an eight week program and there is staged out. I took every bit
14:57of personal development, let's just say, you know, personal development strategy that I felt really
15:07moved the needle. And there were eight of them. And I put those in a course and you would be shocked.
15:13My husband, we've been together a year and we're already married. But every time he meets someone
15:19that's taken a live, they're like, oh my God, this changed my life. The concepts aren't radical.
15:24It's just that we're not taught to follow anything in our body because we have been taught and programmed
15:31to strengthen our left brain, our analytical thinking. And with what you and I were talking about
15:38earlier, people are all scared of AI, right? They're like, oh my God, AI, it's going to, you know,
15:43whatever it's going to do. I said, the reason we're scared is because we have built our life
15:50on left brain analytical strategy. And now you've got something that's going to think you.
15:54So what are you going to do now? So what I believe is our body intelligence, our natural organism,
16:01these innate feelings, any child has it, any animal, that is actually our offense, right? To AI. It'll
16:10be our superpower in the future. We're not going to be able to outthink it. So we got to try a
16:14different strategy. And it's something I've been onto for a few years myself. I knew that my mind can
16:20get crazy. It can be a blank show in there, you know what I'm saying? Because I knew I couldn't trust
16:25it. So what I started realizing is I can always trust my body. I'm in the business meeting and all
16:31of a sudden I get that drop in my stomach, you know what I'm saying? And they're like, you got to
16:36do it. Competition's coming or X, Y, Z, scary monster, you know? And yet I have that knot in my stomach
16:44and I've learned to go, I'm not going to do it because I have this knot in my stomach, you know? So
16:50I'm going to pay attention to this rather than that. And let me say, any uber successful person
16:56I've ever met operates on those same principles. It's just, there's a gap. Most people don't know
17:02that. I have been in meetings with the most left-braining person I know. He's a multi-billionaire
17:08top supply chain guy in the world. He was helping me my company. And his team kept saying, the data
17:16says, X, Y, Z. And he'd say, I know, but my gut tells me. And afterwards I said, I noticed
17:22this happening. He goes, yeah, because data can only go so far, you know? You got to go
17:28with what you feel and then you can use the data to support what you feel. So I just think,
17:35again, most uber successful people know this. That's the way they've based their life. Because
17:40you have to, when the rings, you know, when you're in the ring and the pressure's on, you know,
17:45you're about to get knocked out, you're not thinking of a strategy. Your organism,
17:50right, your body is telling you what to do. Those same principles can be applied every day.
17:56So this really is about, you know, the importance of listening to your internal compass.
18:01How do you make sure it's pointing north or, you know, northeast or the direction that you
18:07really want to take it in? Yeah. Well, first of all, you need to start opening up so that you feel.
18:15We are in a society that has been programmed to not feel as a child. Shut up. It's fine. Don't cry.
18:25You know, that didn't hurt. You know, all these little things, set up straight, be in a row.
18:31This sounds like Southern parenting. My people are from South Carolina. So I've,
18:35I heard a lot of that growing up. Of course. So what happens over years, it's a program and it's
18:40running, right? And you're like, Oh, set straight. Don't do it right. You know? And then you are
18:44totally not. So when you want to cry, you don't feel it because you're not supposed to cry,
18:49especially men. You know, it's really unfortunate. Um, so again, we're programmed. So you have to
18:55literally deprogram yourself, which that's, you know, therapy, somatic therapy, EMDR, hypnosis,
19:03those things help you also being present, paying attention to what your body's feeling in the
19:08moment, paying attention to going, hold on. My first somatic therapy session, 18 years ago,
19:14the therapist says, where do you feel that in your body? My answer was what body? No, literally.
19:21Cause I was so in my head. I'm like, what are you talking about feeling in my body? And that's when
19:27I started really accessing and opening up and then being able to trust that that is the innate
19:35knowledge, right? It's not here. I know that you have tried a lot of different healing modalities
19:41on your path. Uh, one of them is, uh, ayahuasca, uh, something that we've talked a lot about here over
19:47the past couple of days, uh, at the house of Rob is the profound healing potential of psych, uh,
19:53healing potential of psychedelics and plant medicine. What was your life like before and
20:01what was the most profound change you noticed after? Because I, correct me if I'm wrong, you've
20:06done 94 ayahuasca ceremonies or more since? Yeah, I've done over 90 ayahuasca ceremonies,
20:12but just hallucinogenic journeys, I've done probably close to 170. Wow. Or I'm crazy. I don't know.
20:23So what, what, what is the result or the change that kept you coming back to that kind of therapy?
20:30You know, um, I've thought about this a lot. As a matter of fact, my first 30 something ceremonies
20:36were so difficult. It was down in Peru 17 years ago. Okay. It wasn't up in Beverly Hills,
20:42which I've attended those two, but you know what I'm saying? It was like in the jungle and I was getting
20:47my ass handed to me night after night. And my husband was like, why do you keep doing this?
20:53And it's because I would feel better each time. You know what I'm saying? It's like I was getting
20:57stuff unloaded. It's like literally like you're going to take off. You got to unload all the shit
21:03that's weighing you down. But at about, it's really interesting. I bet you a lot of money. I was going to
21:10say a million dollars, but somebody had held me to it. Um, that the first 30 years of my life were
21:18really hard. I'm, I knew it was around 35 ceremonies because we do five at a time. It was about the
21:23seventh trip to the jungle. Um, I remember getting my ass handed to me and then all of a sudden I just
21:31sat up and I started watching the show versus being in it. So there, I developed a sense of agency.
21:38So for me, hallucinogens now aren't an issue because I learned an internal solid state that
21:46I'm watching a movie. So I was able to pull back and be the observer. And that is the agency that I
21:54think most of her missing. We believe it's all real. We believe it's all happening to us and it
21:59hurts and it's painful. We're not able to step out and look at, you know, whatever is happening
22:06from an objective place. So that's what I believe changed with hallucinogens.
22:13Wow. Rob report doesn't get into this kind of stuff really, but you know, the, uh, media industry
22:19around business entrepreneurship has really made a meal around like the CEO morning routine.
22:26You know, what does insert name of VC guy here do at five 30 that gives him the extra competitive edge
22:33to make, you know, the next billion dollars, the next acquisition, the next deal, et cetera.
22:37Um, I'm wondering what else in your toolkit is super helpful, super essential, helps you continue
22:43to access that, uh, internal power. Well, I will tell you if Dave were here, he would hit me right now,
22:49but I've been a biohacker for 15 years. I was really sick in my, thank you. I told Dave what I met him.
22:56I'm like, I did this before it was cool, but I did it for survival, right? I was sick all the time.
23:02And people kept saying, you need to slow down. I'm like, my business is taking off. I can't slow
23:06down. I remembered seeing a video when I was young of Tina Turner and she did IVs every night
23:12after her show. Do you remember, did you see that? And I remember thinking, hold on. If a professional
23:18athlete can train their body to these extremes, I should be able to train my body, right? To do this.
23:24So I did. And I've, you know, I started, you know, hydrogen peroxide, B12 IVs, you know, 17 years ago,
23:30did them weekly. My veins are all hard because of it, but whatever, but it kept me alive, you know?
23:34So I've done all the biohacking, did all the things. Two years ago, I completely quit everything.
23:40I used to get my blood taken every two months. So I had the optimal supplements. And finally,
23:44what I realized is, yeah, a three hour massage a week, TM meditation every single morning. Like I
23:52had it down, right? And what I realized is I had to biohack because I was in a dissonant
23:59situation, right? I'm a creative. I'm a creator, but I had myself running a company,
24:06right? Which was major stress for me. So of course you have to hack your way into trying
24:14to be resonant, but you're not. So I literally quit everything, quit my company pretty much.
24:20I moved to Ojai. I got really grounded and realized that I am a creative. So I've come back now,
24:29back into the business, right? And launching a new company and many other things, but I'm doing it
24:35with the attitude and the knowing that I'm a creative. Your job is to help me stay free.
24:43When I am free, I create. I am the biggest creative visionary, like whatever, but I can't do that when
24:51I'm biohacking and stressed out to just stay alive and be healthy. Let me tell you another amazing
24:58thing that I'm getting charted off right now. So I quit all my supplements, everything. I fall in love,
25:04had really bad habits, was vegan before. Now I'm eating cheeseburgers and French fries. I had my blood
25:09taken. My doctor calls me and says, what have you been doing? And I'm like, oh shit, right? So I tell him,
25:17he has the best blood work I've seen in years. Wow. So it just goes to show you, you know,
25:25do we want to keep putting band-aids on things or do we want to get real and go, this is where I feel
25:31alive. This is where I play and have the courage, you know, because of, I'd had two bankruptcies. I was
25:38a control freak. You know what I'm saying? I had to make sure everything was right and it, you know,
25:43we grew and it was amazing, but also had to be willing to lose everything. I didn't know because
25:50I had to come back in and take over the company because I'd hired a CEO that really trashed the
25:54company during my exit just a couple of years before. But at this point, I was not willing to go
26:01back into that biohacking, stressful lifestyle ever again, even if that meant losing everything.
26:07And I didn't, it all started growing, but. And, and again, just the blood work,
26:13the response that your physician noted was based on cheeseburgers, love and happiness.
26:21Yes. And it was based on not living in a stressful lifestyle. Wow. That stress is what causes all
26:28that that you try to hack and fix. That's my experience. I don't know about anybody else's,
26:31but you know, right. That's it. So the reason I had to do TM every single morning, I had to have
26:38three arm massage. I had to have this was literally so I could keep it all together somewhat.
26:44I think, you know, a lot of, uh, people who found successful businesses, um, maybe get to a point
26:52where they would put their feet up, but we've talked about this. You are incredibly resilient. You know,
26:57you are in a space where ideas are always flowing. Not only are you continuing to develop your
27:02businesses, but through a live OS, um, and, and some of the way that ways that it, you know,
27:07you can work with other people. Um, you really are trying to hand the keys to finding this internal
27:16trust, um, to other people. What is it? What benefit is it to you? I mean, you're not giving it away for
27:24free, but you know, I just did. Oh, I do a lot. Actually, that's not a revenue generating model.
27:32It's just to keep it sustaining, but yeah, but I get you. What, what is, what do you think the
27:39effects will be if more people have the tools that you've discovered along your journey? Well,
27:44I know what they are because every, most people that come through a live OS, if they actually do
27:49the eight week program, um, their lives radically change radically. Like my contractor who just
27:56remodeled my house had a broken back, was going bankrupt when she took it four years ago,
28:05had a house cleaning business. You know, she's teary crying to me going, not only do I have the
28:11house cleaning business, now I have this contracting businesses. I'm doing two high rise rises and 78
28:17house development. Once you get yourself, this is what people don't understand about energy. You
28:22think, Oh, you're just talking woo. But if you're surfing, right? If I say, get the surfboard, go out
28:27there and surf, try to make a wave. That's what most people are doing, right? There's no natural energy
28:33flow. There's no movement. It's like, Oh, I need to do this because of X, Y, Z. And the problem
28:39with that strategy, it's like the toughest math equation. Every single, doesn't mean it can't be pulled off,
28:45but every single point, you don't have the lubrication of energy, right? So you probably
28:53could maybe try to make a wave or get up on the board, but you're not going to go very far.
28:59So what happens with, with what I teach about resonance is when you can identify in a live
29:04idea, hold on, there's energy here, people. You are literally gathering up everything and you're
29:10riding that wave, which you can make a lot of mistakes along the way. Cause it has like
29:15a natural energetic lubrication to live, right? Everybody's excited about it and it is way more
29:23successful in my experience. What's your why? We talk a lot about finding, uh, our why. Um,
29:32what is yours? You know, my why is I, what turns me on the most are people making their dreams come
29:41true, you know, because that's what I wanted to do. You know, I just wrote Dolly a letter
29:46and I told her, Dolly Parton. Yeah. And I told her she was a placeholder possibility for me,
29:52you know, uh, I'm going to get teary, but you know, I grew up in Arkansas. I was poor. Here's
29:57this woman who grew up even poorer than me, you know, that's this mega superstar. And I know
30:06that she only held that place for me until I could find it in myself. And that's what I told her is
30:12I'm a placeholder possibility for people, but only until they find it themselves, right? Because then
30:17they'll get it themselves and they'll go. And that makes me so happy. So that's my why.
30:22What is, uh, you know, we've talked about a live ideas. What's an idea that you are and a live idea
30:28that you are excited about right now?
30:30Oh my gosh. So I just launched a new media company called The Ninth and, uh, we have it.
30:37I don't know if any of you guys have gotten our tap sprayer that we're giving out, but if you get
30:41that, oh yay. If you get that, yep. You can tap your phone on that. You don't have to do QR code camera,
30:46but you can tap on it. You enter into this gamified portal. One of my partners, one of the top game
30:51designers in the world. And we're really, um, focused on creating positive energy into the world,
31:00representing products that only align within our values, but also keeping a direct connection to
31:05the consumer. So it's not like through our email or through social media, like we are literally
31:12engaging directly with the consumer and playing with them. And that's really fun for me. And that
31:19feels really alive.
31:19Is there anything that you fear or anything, you know, still after all of this deep work to find,
31:28I'm going to like quote Toni Morrison, the source of self-regard. Uh, I love that.
31:33Uh, she's, I mean, gone too soon, truly. Uh, you've done all of this work, you know, to,
31:39to really hone your internal capabilities. Is there anything that it can't handle? Is there anything
31:45that like makes you sweat, keeps you up at night? Um, no, not anything, not anything that I do
31:56because I'm not, I'm a creative. I'm like a painter painting a painting. So a business to me is like,
32:01we'll try, you know, we'll see. So I don't have a lot of attachment to it working while I want to
32:08support it. And I want it to work. I'm, I'm, I, I don't betray energy or myself. So if there's no
32:15energy there, I'll shelf it. I have two companies right now that I tried to, you know, wasn't quite
32:20there. I'm like, okay, whatever. Let's go into something that's more exciting and more energetic
32:24right now. Um, so I don't have a lot of fears. I faced a lot of failure. I mean, I don't really,
32:31that that doesn't bother me. I think the biggest fear that I have in regards to, let's just say our
32:39future. I do think if we don't make some major shifts, I don't like to be a doomsdayer. There's
32:46some shit we need to wake up to, right? Yeah. And that we need to face. And I believe that
32:52my why of getting people to follow their dreams isn't just so I can have a feel good moment. You have
33:00to understand when they are doing their why and when they're following what's inside of them,
33:05that's actually pings from evolution itself. So I, that's why I'm on the quest because I believe
33:13that people will put more good in the world. You feel good, you know, which is why I'm taking a live
33:19into corporate America with Amplify. What I realized is it's great. I'm changing so many lives, but we have
33:25people in corporate America making decisions for millions of people. And most of them are in dissonant
33:30States. A lot of them don't like their jobs. They hate the way they're treated. You are making
33:34decisions for millions and millions of people from a place where you're dissonant. So my new goal is to
33:42take it now into corporate America and let people start shifting. So, and that helps me with fear
33:50because the more I know that people are making changes where I feel afraid is when we're not changing
33:56and we need to. What is one shift that everyone in the room right now can make? Oh, it'd be really
34:04fun. So this afternoon you could start feeling into your body and you could, let's just say, you could
34:10look at the list of menu options that you have for events and you could kind of start noticing. I just
34:17got like a little, you know, smile on the end of my face. It could be that you could feel a little
34:22bubbly excited. Don't go to the one that you don't have those feelings just because there's some
34:29industry knowledge you need to get, or you're going to lose out. Right? So you could start looking with
34:34what's resonant for me. What makes me feel alive at this event right now? And then look at what
34:40come and then pay attention and be present and look what comes out of that. It's going to be a lot more
34:46than any note that you take from a place you really don't want to be. So you start following
34:51resonance. Really pay attention to dissonance. Pay attention to those drops in the stomach. I've
34:56got a bad feeling. You know, those words that come out of your mouth. I don't know how I feel about
35:01this. Start moving away from those or at least investigating to see what that bad feeling is
35:07caused from. Right? You're going to find something because the reason you have it is because it's there.
35:13Then you can start moving forward with something that's more alive and resonant with you.
35:18Thank you so much for teaching us how to find alive ideas. Everyone, Susie Batiz. Thank you so much.
35:24Thank you so much. I appreciate it.
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