VMAs Audience Grows On Air and Online | THR News - video Dailymotion

Both traditional TV ratings and cross-platform consumption ticked up Sunday from the 2021 awards.

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00:00Viewing of the MTV Video Music Awards grew this year both on-air and online.

00:05According to preliminary Nielsen figures, the 2022 VMA's pre-show and two on-air replays

00:11averaged 3.9 million viewers across 12 Paramount Global Cable Channels and Broadcast Network,

00:17The CW. That's up from 3.7 million for the 2021 awards and associated programming,

00:22a gain of 3% year-to-year. Measuring across TV, streaming, and social platforms,

00:27Paramount says viewers watched 1.59 billion minutes of VMA's content,

00:33a 14% bump over 1.4 billion minutes a year ago. The total consumption figure has grown for two

00:39consecutive years. The total minutes growth was driven by a 79% jump in viewing on social media.

00:44According to analytics firm Talkwalker, the VMA's recorded 40 million social interactions,

00:50up from 38 million for the 2021 show, and outpacing both the Super Bowl for the second

00:55year straight, and the Oscars. Nicki Minaj, Bad Bunny, Anita, and Blackpink were among this year's

01:01performers.

01:06The night's winners included Lizzo, Lil Nas X, Jack Harlow, Harry Styles, and Taylor Swift,

01:13among others.

01:13We wouldn't have been able to make this short film if it weren't for you, the fans.

01:18For more on this story and the latest news, go to THR.com. This is The Hollywood Reporter News.