00:00You seem particularly triggered right now. Can you tell me what happened?
00:04I've had dreams that weren't just dreams.
00:08Warner Brothers is set to release non-refundable tokens, aka NFTs,
00:12inspired by The Matrix franchise and the upcoming film The Matrix Resurrections.
00:17This marks the latest example in a series of efforts by traditional Hollywood power players to break into the NFT space.
00:23But unlike other NFT projects based on Hollywood intellectual property,
00:26The Matrix Project is instead taking its inspiration from some of the red-hot NFT avatar art projects.
00:33The Matrix NFTs will be released on November 30th in partnership with the social NFT platform Nifty's,
00:38which will create 100,000 avatars and will sell them for $50 each.
00:43The avatars will represent characters living in The Matrix.
00:46On December 16th, all buyers will be able to choose to take a blue pill,
00:50which will keep their avatar in The Matrix,
00:52or a red pill, which will transform it into a resistance fighter.
00:55In coming months, there will be other challenges and options,
00:58letting users upgrade their avatars or earn new NFTs.
01:01Of course, the choice for users mirrors that of the characters in the franchise who take the red pill to escape The Matrix.
01:07Time to fly.
01:10The Matrix Resurrections will be released in theaters and on HBO Max December 22nd.
01:15For more on this story, go to THR.com.
01:18For The Hollywood Reporter News, I'm Tiffany Taylor.
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