Netflix With Ads Will Cost $7 Per Month at Launch in November | THR News - video Dailymotion

The streaming giant's ad tier, called "Basic With Ads," will launch with 4 to 5 minutes of ads per hour.

Transcript

00:00Ads are coming to Netflix. The streaming service is launching a cheaper, ad-supported tier.

00:06The company revealed that Netflix with ads will cost $6.99 per month in the U.S.

00:12and will launch in 12 countries beginning in November.

00:15The new plan, officially called Basic with Ads, will complement its existing ad-free plans,

00:20including Basic, which costs $9.99 per month, Standard, which costs $15.49 per month,

00:26and Premium, which costs $19.99 per month.

00:29Netflix COO Greg Peters told reporters at a virtual press conference,

00:33We believe that with this launch, we will be able to provide a plan and a price for every Netflix fan.

00:39He continued,

00:39The most important thing for us is that we want to offer consumers choice

00:43and for them to figure out what is the best offering for them,

00:46and that could mean that some of our existing members shift off of ad-free plans.

00:50Netflix says that the service will have between 4 and 5 minutes of ads per hour,

00:55using 15 and 30-second commercial spots.

00:57There will also be different approaches for different formats.

01:01Peters said,

01:02The new movies will just have a pre-roll, so we will try to preserve that cinematic model there.

01:06He added that older films may have some limited ads during them.

01:10For more on this story and the latest news, go to THR.com.

01:14This is The Hollywood Reporter News.