Amazon Introduces Ad Service for U.S. Retailers

Benzinga

Amazon has unveiled its Amazon Retail Ad Service, allowing U.S. retailers to integrate Amazon's ad technology into their own websites. The service enables brands to display contextually relevant ads in search results, product pages, and other areas, with tools for customization and performance tracking. Ad revenue has become a major contributor to its earnings, with over $14 billion reported last quarter, behind only Alphabet and Meta in digital advertising. The new offering builds on Amazon's growing ad business, primarily driven by keyword-targeted sponsored product ads.

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00:00It's Benzinga bringing Wall Street to Main Street.

00:02Amazon has unveiled its Amazon Retail Ad Service, allowing U.S. retailers to integrate Amazon's

00:07ad technology into their own websites. The service enables brands to display contextually

00:12relevant ads in search results, product pages, and other areas, with tools for customization

00:17and performance tracking. Ad revenue has become a major contributor to its earnings,

00:21with over $14 billion reported last quarter. We had only Alphabet and Meta in digital advertising.

00:28The new offering builds on Amazon's growing ad business, primarily driven by keyword-targeted,

00:33sponsored product ads. For all things money, visit Benzinga.com slash GSTV.

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