'Will & Grace': $1M Raised With Innovative Charity Scheme | THR News - video Dailymotion

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Season two of the 'Will & Grace' revival has been on the air only since Oct. 4, but already the NBC revival has hit the $1 million mark with an innovative charity scheme.

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00:00Do you think she's investigating your beard? Because it's suspiciously dark.

00:06Yeah, what's with it?

00:07Well, and Grace is doing more than just making people laugh. The second season of the NBC

00:11revival has only been on the air since October 4th, but has already hit the $1 million mark

00:16with an innovative charity scheme. The campaign was founded in 2017 by the sitcom's co-creators

00:21David Cohen and Max Muchnick, and ex-NBC chief Bob Greenblatt, and gives tickets for live

00:25tapings to charities to auction off. The idea was to pair a charity component alongside the making

00:30of the sitcom, which returned up to 10 years off the air in 2017. The initiative began with 25

00:36charities, but now boasts nearly 100 participants, including Human Rights Campaign, GLAAD, and Troops

00:41First. Along with the chance to be present at a taping, bidders also get the chance to meet the

00:46show's stars Deborah Messing, Eric McCormack, Sean Hayes, and Megan Mullally. It's something that we

00:51came to when bringing the show back, because it's just who we have become as people in the years that

00:56we were off the air, Muchnick explains.

00:58As Cohen, they are all philanthropic people. They're the ones who take the time after and do the photos.

01:03It's part of the evening, and they do it very graciously. They feel honored.

01:06The creators realized they had a solid idea on their hands after the first revival season was announced.

01:11McCormack was approached by his son's school about getting two tickets to use for a silent auction,

01:15and those tickets went for $25,000.

01:17You realize how lucky you are when you're in the position to have a show like this,

01:22Muchnick adds, of both being able to come back and give back.

01:25It's something that we're proud of, but it's also something that we shouldn't be too proud of,

01:28because it's what we should be doing.

01:30Will & Grace, which films before a live audience, is now more than halfway through filming the 18

01:35episode's second season, and has already been renewed for a third. And while Cohen and Muchnick

01:39say they aren't in the business of pushing their model on other sets, Muchnick does have this

01:44message to share. If you can raise money through your work, then you should.

01:49Everybody should raise money for people who need it.

01:52To read more on this story, head to THR.com. For The Hollywood Reporter News, I'm Lindsay Rodriguez.

'Will & Grace': $1M Raised With Innovative Charity Scheme | THR News

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