00:00Did you know bananas have the power to revolutionize the food system?
00:05Hi, I'm Alex, founder and CEO of Fair and Square.
00:09We're revamping the American food pantry using green banana flour.
00:12It's nutrient-dense, upcycled, gentle on the gut, and doesn't taste anything like bananas.
00:21I've scaled Fair and Square into over 800 stores nationwide, generate recurring revenue
00:26in food service with schools and hospitals, as well as online with Thrive Market and Amazon.
00:32We'll do over a million dollars in revenue this year, and we're raising $250,000 in a
00:37safe.
00:38Thank you, and invest with your gut.
00:43He stumbled a little bit, he made a good recovery.
00:46Again, how differentiated is this?
00:49We have that same problem of a long grocery shelf and lots and lots of products on it.
00:53But it's a gut-healthy cracker.
00:55It's a gut-healthy cracker that is competing with a lot of the other Cheez-Its, graham
01:00crackers, other things that might be out there that people don't necessarily know is good
01:03for their health.
01:07You're not sold.
01:08I'm on the fence.
01:09You guys want to take it to a vote?
01:10Yeah, I'm kind of speechless myself, so maybe that's the best way to proceed.
01:17Denied.
01:19Food products are really tough.
01:21It's wildly competitive.
01:22Gosh, how many times have we heard, I'm in 600 stores, 1,000 stores, and they still can't
01:28get the sell through, they can't expand.
01:30No longer is enough.
01:31I need more than that.
01:32Well, I think it's a good reminder that it's hard to pitch.
01:34We've all been there, and sometimes it works out, sometimes it doesn't, but it doesn't
01:38mean you should give up.
01:39I think I gained from this experience the concept that, you know, to stay humble.
01:43You're never too big, you're never too small, everyone stands some chance, and there's always
01:47a chance that things don't go the way you want.
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