I’m a Celeb’s Jack Osbourne lifts lid on infamous Ozzy moment: ‘It was pandemonium’

I'm a Celeb's Jack Osbourne lifts lid on viral Ozzy 'dove' momentITV

Transcript

00:00The story was that the record label wasn't going to put any marketing behind the record.

00:04They didn't give a f**k.

00:06And so my mom was like, hey, come do a meet and greet with all the marketing execs and your A&R team and all that.

00:12We're going to do something kind of like showy.

00:15Here's these doves, put them in your jacket.

00:18And when we go in there, I want you to release the doves.

00:20It's just kind of like, hey, I'm like this peaceful guy, whatever.

00:23So they do that.

00:24And like the whole record company was like, oh, it's so cute, whatever.

00:28Well, my dad was just f**king house drunk.

00:32And he sits on the lap of this exec from CBS Records, this woman.

00:37And she's kind of like awkward, like, oh, my God, he sat on my lap.

00:41And this doves lands on her knee.

00:44He grabs the dove, bites its head off and spits it on her.

00:49And it was just like pandemonium.

00:52Security comes in.

00:53He gets kicked out.

00:54And before they'd got to the hotel, it had gone everywhere, all over the news that this had happened, like they'd leaked it.

01:03And then instantly his album, like, charted and like every radio station ever was playing.

01:07So it's a brilliant thing.

01:09And it's like jokes on them, isn't it?

01:11Yeah.

01:11It's pretty funny, actually.