Over the past four months, millions of people have enjoyed the uproarious life advice dispensed by Granny Spills, an influencer wearing all-pink designer suits, on TikTok and Instagram. “Flowers die, honey. My Chanel bags are forever,” she says in one video that was liked nearly a million times.
But Granny Spills is not a real person. She is an AI creation, generated by two twenty-something content creators who hope to use her persona to get clicks and nab brand deals. Because AI video tools like Veo 3, Sora 2, and Seedance now create people that are virtually indistinguishable from real ones, some creators see a business opportunity: to forge a new generation of synthetic influencers that might be even more effective at selling things than real people.
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