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Ever heard of a logo that changed the world? Nike’s iconic Swoosh was designed for just $35, but it became the symbol of a $150 billion brand. This is the real story of how Phil Knight and a young designer turned a dream, a waffle iron, and pure hustle into Nike, one of the greatest business empires ever built.

💡 From startup struggles to global domination, this story proves vision is everything.

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Transcript
00:00In 1962, a young man named Phil Knight had an idea during a class project at Stanford.
00:07What if high-quality running shoes could be made cheaper in Japan and sold in America?
00:13That idea became his obsession. He borrowed $500 from his father and started importing
00:20shoes under the name Blue Ribbon Sports. The first sales happened from the trunk
00:24of his car at local track meets. His partner, Bill Bowerman, a track coach, wanted to make
00:30runners faster. One morning, he poured rubber into his wife's waffle iron and created the
00:36first prototype of Nike's legendary waffle sole. By 1971, their relationship with their
00:42Japanese supplier ended. They needed a new name, a new logo, and a new identity.
00:48A student designed the swoosh for $35. The name Nike, inspired by the Greek goddess
00:54of victory, was born.
00:56But success didn't come easy. Cash flow was tight. Banks refused loans. Phil mortgaged
01:02everything to keep the dream alive. Every dollar went back into building better shoes.
01:08Then came the turning point. Michael Jordan, Air Jordan, and the explosion of sneaker culture.
01:14Nike wasn't just selling shoes anymore. It was selling ambition, performance, and attitude.
01:21From a college project to a global empire, Nike proved that vision and grit can outrun luck.
01:27Like, share, follow for more such startup stories.
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