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00:00For decades, the big name supermarkets have dominated the high street.
00:06A weekly shop for us is like way more than it was last year.
00:10But now the game has changed.
00:14Wallets are shrinking.
00:15Do you like a bargain? Is that a question that anybody needs to seriously answer?
00:20And prices are soaring.
00:22It's scary when I'm walking up to the tills.
00:26Enter the discount disruptors.
00:28We take on the supermarkets by removing the friction.
00:31It's Christmas!
00:34Cost of living crisis, it's affecting everybody.
00:37And we try and make it a little less painful.
00:40It's all about being cheaper than everyone else.
00:44They're making your shopping seductive.
00:47We'll take it to marketing and they will start to sexify it.
00:50Catching your eyeline by line.
00:52This is what's known as a shopper stopper.
00:54And tantalising your taste buds with the latest trend jacking.
00:57We sold 30,000 last week. Finger on the buzzer.
01:01Shall we be telling?
01:03Eh?
01:03I order from here.
01:07From budget brilliance.
01:09See these milkshakes for the kids there, a bargain.
01:11To next big things.
01:13This one is an all-time cracker.
01:15They're taking us beyond the shelves.
01:18I don't like the supermarkets.
01:19We're no fancy shelving.
01:20We're no big signs.
01:21It's no frills of us.
01:22And behind the scenes.
01:24This is where it all happens.
01:25It's a box of six bars for a penny.
01:29Yeah, I like it.
01:30To reveal the secrets of super cheap shopping.
01:34The bigger the sign, the cheaper the price, the more it's going to sell.
01:38You can beat the supermarkets.
01:47Coming up, independent greengrocer Simon reveals his tricks of the trade as he battles the supermarket just metres away.
01:56This is what's known as a shopper stopper.
01:58We call it a sensory shopping.
01:59Another term that we use is i-line, buy-line.
02:01The former boss of Poundworld shows us more of his tricks of the trade.
02:06This is a AA battery.
02:08There's 10 on there.
02:09And we retail it for 125.
02:10And the sales super weapon one discount retailer uses to attract customers.
02:16We call it a treasure chest.
02:17We sell it for 30 quid.
02:19You don't know what you're going to get.
02:20The value in there can be anything up to 100, 150 quid.
02:28We're all looking for ways to save money.
02:31And alternative supply chains can make that possible.
02:35Up and down the UK, food wholesalers hold surplus supplies that the supermarkets cannot shift.
02:42Savvy shop owners snap this stock up to help keep their prices low.
02:47But if these hungry trailblazers are going to have a chance of competing with the likes of Tesco and Aldi,
02:53they need to remember that the early bird catches the worm.
02:56Or should that be Apple?
02:58I'm just arriving.
02:59I try and get here as early just before we start to open up.
03:01It's 3am at the Yorkshire Produce Centre in Leeds.
03:05And green grocer Simon Fishwick is doing what he does six days a week, hunting for sweet, sweet bargains.
03:13And FIFO is the name of the game.
03:15What we're trying to do is first in, first out, really.
03:17I want to get the gear bought, get it onto the van, back to the shop.
03:20Let's have it flashed up before everyone's walking their kids to school.
03:22And that way you've got an opportunity then for getting it out, getting it sold straight away.
03:27I like to come in, have a little wander around, see what's coming through the night, get an eye for the buying line.
03:32And I like to have a taste.
03:33Try before you buy.
03:35You know, which is always a good thing for me.
03:37It's almost like a bit of an early breakfast.
03:40Nice open punnet grape there.
03:42I'm just having a little taste of them.
03:45And they're nice.
03:47I'll look to probably take in, you know, five or six boxes of them, which is 50 punnets.
03:50And they should see me today, tomorrow.
03:52And off they go.
03:53Nice bit of pineapple here, so we'll have a look at these this morning as well.
03:57Nice and firm.
03:59I know everybody here.
04:00I've always been coming down here for, what, nine years now.
04:02So it's a really little family unit.
04:04We're all quite close.
04:06Nice to see you.
04:07Yeah, you too.
04:08Hi, BJ.
04:09Nice bit of open punnet nectarines.
04:12And it's nice.
04:13Are they nice, them, Simon?
04:15Nice colour.
04:16Deep red.
04:17Once you put this outside the shop, it'll sell.
04:18That's if you don't eat them all first.
04:23For over 70 years, the Yorkshire Produce Centre has been an early morning mecca,
04:29linking local farmers and growers with prospective buyers.
04:32We supply people in the canary industry, retail, farm shops, all with fresh produce.
04:38We've got produce coming in all hours of the night, and it's nice and fresh.
04:43Simon makes a small mark-up on most of the fruit that he sells,
04:47but he uses it to entice people into the shop.
04:50So outside your shop, you'll have different lines, which we call pick-up lines.
04:54So literally, the customers will come up.
04:56They're not messing about.
04:57They've got very little time.
04:58They can pick one or two items up.
05:00They're quick in, quick out, and away they go.
05:01We've all heard a few pick-up lines before, Simon,
05:04but none of them involving fruit and veg, unless it's an emoji.
05:07Four o'clock in the morning.
05:08Fresh English strawberries.
05:10Can't beat them.
05:11You can have your five a day before five o'clock.
05:16John?
05:19All right, Popeye.
05:20Someone's been at the spinach.
05:21I wait, John, all right?
05:22Thanks so, Stevie.
05:24You still love me?
05:25Yeah.
05:27Nice bit of market banter.
05:29We'll leave you to your bant, Simon.
05:31Just hope you haven't eaten all the fruit when we catch up with you a little later.
05:35Beautiful.
05:36Really nice.
05:37So far, so good.
05:38This is Chris Edwards.
05:43He's been in the discount game for over 50 years.
05:46Retail is detail.
05:48In 2003, he launched Pound World, grew it to over 300 stores,
05:54then sold the lot in 2015 for a tidy 150 million.
05:59Not bad for a bloke who loves a good deal.
06:02Everything comes with the profit,
06:04and if you're not making a profit, you can't improve the business you're in.
06:07Chris couldn't stay out of the pound game for long.
06:11Four years after selling Pound World,
06:13he started a whole new chain of stores called One Below,
06:16where everything was sold for a pound or less.
06:19But the global inflation surge led to a necessary rebrand.
06:23You notice some of the stores now are called One Beyond.
06:26The reason why we went from One Below to One Beyond is, since we started, a lot of the prices have been going up.
06:32So we've had to diversify slightly on some of the prices.
06:35Rather than mislead the public, the stores now are called One Beyond.
06:39The footfall hasn't changed, so we've still got the customer confidence, which is great.
06:43And we're just carrying on from there.
06:46Back in 2019, One Below took possession of this humongous warehouse in Barnsley.
06:51At 250,000 square feet, it's big enough to hold a couple of football pitches.
06:57When we started, this was just empty space.
07:00There was absolutely nothing in it.
07:01Now six years on, Chris and the team work tirelessly to keep it stocked.
07:06We've come a long way already.
07:08With everything from mould killer to mousetraps.
07:11And now he's letting us go behind the scenes.
07:16I'm all right. Are you Jack?
07:17Always.
07:18As long as you're all right, I'm all right.
07:20Well, anybody got anything to tell me?
07:23No. We're in control then.
07:25We think we're in control. We'll see.
07:29This is where it all starts.
07:31All the stock comes to this place.
07:33The One Beyond retail strategy is stack it high, sell it cheap.
07:38There'll be about 30 aisles like this.
07:41All jambang full.
07:45There's over 5,000 different product lines contained in here.
07:49From cleaning products to cutlery, bleach to biscuits.
07:52And everything that comes in is bought at the lowest possible price.
07:56So how does he do it?
07:58With our kind of game, you've got to buy the cheapest so you can sell the cheapest.
08:02And the vast majority of stock comes from 4,000 miles away.
08:05You guessed it, from China.
08:08They can produce a similar quality of unbranded product with one critical advantage.
08:13We've got to include the shipping and we've got to include all the taxes and everything
08:17before we get the landed price.
08:19And the landed price from China is always cheaper.
08:24What's known as volume pricing keeps prices low.
08:28The more you buy, the cheaper it is.
08:30So the volume means everything.
08:31We buy stock in containers and to get the best price, we've got to buy volume, at least container
08:37fulls or mixed containers.
08:39And that's what we do to get the best price for the customer.
08:42The company specialises in day-to-day household products like batteries.
08:47We do an old range of household batteries.
08:49For instance, this is a AA battery, there's 10 on there, and we retail it for £1.25.
08:53I'm not putting these on the same standard as Duracell, but I know they won't be far behind.
08:58And to get four Duracell batteries, £4.75.
09:01So, you know, you could get four or five lots of that for the same price as just four Duracell.
09:06One way Chris cuts costs is to always go for a one-size-fits-all approach.
09:12We don't do much clothing at all, but the odd item we do, we do items like this, which
09:18is a one-size-fits-all, so we don't have to have multi-boxes, multi-sizes in it, and
09:22in turn that gets us off the hook for a price, because it comes cheaper.
09:28If Chris's customers see the prices and think their eyes are deceiving them, he has something
09:33for that too.
09:34When you look at opticians these days, I know they've got the fancy frames, and I'm not
09:38saying I haven't bought from an optician as I have, but I also use our specs as well.
09:43When you get them on, they might not look as smart as they want them to be, but, you
09:46know, for £1.50, what do you expect?
09:50Yeah, we're going to open the bay door now.
09:52A container has just arrived from China.
09:55So, we're just about to bring a container on bay, which is going to be unloaded.
10:00There's 3,000 units on it, which means we're going to have a team of seven people.
10:04And it all needs to be unloaded quickly, as the lads are on the clock.
10:08We have three hours.
10:10Container availability is limited, so time is strictly managed.
10:15We have a timer here, so if we go over on a container, we have to pay for it.
10:19If we get charged, then that's less profit for us.
10:21But, yeah, I am quite confident within three hours we're going to smash this.
10:25Better get to work, lads.
10:2660 miles west of the warehouse, another discount disruptor is on his way to work.
10:35When people say to me, what do you do for a living?
10:37I say, we run a retail website, sell it close to best before food and drink.
10:43Wayne Kirsch is the boss of Discount Dragon, and he's showing us all how he snaps up bulk
10:48of clearance and surplus items to sell to online customers.
10:52Ultimately, it's all about saving our customers money.
10:58The company are based in a Grade 2 listed building called Buck's Mill.
11:03Built in 1905, it was one of the largest cotton mills in Lancashire.
11:08The cotton spinning has long since stopped, but the building is still a hive of activity.
11:13Unlike supermarkets, the company has no physical stores, and all the sales are done through
11:20their website.
11:22And there's one killer way the business tries to get you to part with your hard-earned cash.
11:26The LTO, or limited time offer.
11:30We've got a limited time offer at the moment on these Cadbury Twirl.
11:33It's a freebie, you get 20 bars, free with every order.
11:37These are the twirls in these cages, and they're going out as fast as they're being packed.
11:42They're pretty much on, naming up every order over the past few weeks.
11:46Each type of special offer that we do is always limited time.
11:51None of them are indefinite.
11:52The time that we put on it can be anything from 24 to 36 hours.
11:57A countdown clock tells shoppers when the deal will end.
12:01We like to show the visitor how long he's left, create that urgency, call to action.
12:07If that's there without the clock, you know, is there any urgency?
12:10People might just think, I can come back tomorrow and get that.
12:13We want them to take it now.
12:15And there's another limited time offer that's running today that always creates a stir.
12:19We call it a treasure chest.
12:22We sell it for 30 quid.
12:23You don't know what you're going to get.
12:24They sell out within 10 minutes of us launching them.
12:27They're a really popular product.
12:29The value in there can be anything up to 100, 150 quid.
12:33You may get a Boss Watch.
12:34You may get a bottle of perfume alongside your other products.
12:38As you can see, a bit of work in progress for you.
12:40So what's in here so far?
12:42You've got your protein drinks, six drinks there.
12:49You've got your premium popcorn, your Kellogg's cereal, vegan chocolate there, regular chocolate there.
12:57Teddy bear for the kids.
12:59Eyebrow shaper.
13:00They're possibly five, six quid retail in their own right.
13:03Purifying polish, 60 to 70 quid in the shops.
13:07It really is a lucky dip, random treasure chest.
13:10It's exactly what we say it is.
13:12And they just fly out the door.
13:14I might give the wink to the girls to let me buy this box.
13:19Coming up, ex-commando Simon takes the fight to the supermarket by adding the personal touch.
13:25I'm going to get some gooseberries in, just to please this little old lady.
13:29A home shopper hunts down the latest deal.
13:32I love online shopping and I just love anything that's a bargain.
13:36Oh, oh, oh, oh.
13:38And a product goes missing in action.
13:40There's a bit of space up on top there and take a photograph of.
13:43If anything is missing, that can have a knock-on effect to our profit margins.
13:46Across the UK, the cost of living crisis is hitting hard.
13:56The cost of my weekly shop at the moment is very high.
14:00It's just going up and up and up daily.
14:01It's just too much, too much.
14:04Independent green grocer Simon is on a mission to find fruit and veg that's easy on the pocket but still packs a punch.
14:11It's as big as me as that.
14:13You know, that is quality.
14:16It's 4am at the Yorkshire Produce Centre and Simon's looking for supplies for his shop.
14:21They're stunning.
14:22They are really good.
14:24The fruit and veg are looking tip-top.
14:26But they don't have to look like a supermodel to get a look in here.
14:29Here we have two different options.
14:32We have a premium quality, which is Class 1, and then we have a second option, which is Class 2.
14:37A Class 2 item could be marked.
14:39It could have failed to meet its delivery slot.
14:42It could be wonky.
14:43It could be misshaped.
14:44Maybe a little bit of a skin blemish.
14:46Yeah.
14:46That's how we defy, like, a Class 1 and a Class 2 item.
14:50So, for the green grocers, it gives them two different products to sell.
14:54They've got a good premium quality item, and then the Class 2 options will be a bit more of a value option for a different type of customer.
15:03The Class 2 options, I take it home for my own family.
15:06It's nothing wrong with it at all.
15:08This particular strawberry will be a Class 2 item, and all it may have is, you know, just one or two blemishes.
15:15You can mark it up a little bit cheaper, and you can pass the savings on back to the customer.
15:19And obviously it's not being wasted, which I think is a big point of today.
15:22I will always try and go with the best possible produce I can get.
15:26But it's an opportunity to get a Class 2 item in that I think I can save money with.
15:30I can pass that savings on to the customer.
15:33I will do it if it's of a quality.
15:38Nice bit of blackberry.
15:40We're doing well on the five a day, don't you think?
15:42Five a day?
15:43I think you've had about 50 today already, Simon.
15:46Good lad.
15:48Gooseberries.
15:49I've just had a little old lady ask me, Simon, can you get me some gooseberries?
15:53And I said, I will get you some.
15:55You see, that's the little kind of things that you'll not get in the supermarket.
15:59You will not get that.
16:00I'm going to get some gooseberries in, just to please this little old lady.
16:04Engaging with your customers is a very clinical part of the business, really.
16:08A little bit of a shop favourite these are.
16:10They're called Paraguayas, or known as Flat Peach.
16:13They are actually beautiful.
16:14A lovely item.
16:17That is absolute beautiful.
16:19Lovely plum.
16:20Really good.
16:21In all my time, I've never seen plumbers this good.
16:23It's what we call cream gear.
16:24The clock's ticking, and Simon needs to stop sampling and start buying.
16:33It's six o'clock.
16:34I should be back at the shop ready for seven o'clock.
16:35I'll get it all flashed up and get it all ready.
16:37I should be loaded up and gone.
16:40Morning, Simon.
16:41Morning, Dale.
16:41You all right, love?
16:42You all right, my old pal?
16:43Yeah, it's not so bad.
16:44I'm wanting a bit of everything this morning.
16:46Bit of open grape there, Simon.
16:48Take a bit of 70 pence off you there, pal.
16:5070 pence, that's good for me.
16:52I'm going to get them out at a pound.
16:54A little pick-up line, that's what we call it.
16:55You know, nice and easy.
16:56Where they can just pick it up and go.
16:58I'll charge you 80 pence there.
17:0080p.
17:00I can go out at a pound again.
17:0140p there, Simon.
17:03I can put this out today on my pound ticket line.
17:05Simon, they're in at 40 quid.
17:07I'll charge you 38 quid there.
17:08Get you a couple of quid out at job.
17:10Lovely.
17:10Big as an elephant's head.
17:15That's us all loaded up.
17:17So we're going to head back down to Wakefield
17:18and show the customers our offerings for today.
17:21We'll see you at the shop, Simon.
17:27Bargain retailer Discount Dragon
17:29is also having a high-octane day.
17:32You have to be healthy for doing this job.
17:34I'll soon get rid of this soon.
17:37Due to the company's continual expansion,
17:40this week, there's a new recruit to customer services
17:43in the form of 27-year-old Zara.
17:46I've been brought in to stop giving refunds
17:49that aren't necessary
17:50and work out all the returns as well.
17:54Something that's increasingly important to consumers
17:57is how eco-friendly their retailers are.
18:00And here, there's a large emphasis
18:02on reusing and recycling.
18:05Zara's going to work out
18:06which returned items can be resold.
18:08So these are this afternoon's returns.
18:14It's just like the excitement
18:15of not knowing what you're going to get.
18:17Or today, which ones have a greater destiny to fulfil?
18:23Those deemed worthy will be considered
18:25for an exclusive new lease of life
18:27in one of the mythical treasure chests.
18:30We are going to go and look at what returns have come in.
18:34Once I'm done with the boxes,
18:36I pass them on to someone else
18:38who decides whether they go back into the warehouse
18:42or they go into damages.
18:45But I have no idea what happens at that point.
18:47Not my monkey, not my circus.
18:49That has nothing to do with me.
18:52Zara's clearly got firm boundaries,
18:54but the treasure chests do not.
18:56They can be made up of absolutely anything.
18:59So what wonders are lying in wait today?
19:02Ooh, there's lots going on.
19:05Barbecue sauce.
19:09Ooh, a variety pack of chocolate.
19:11All-day breakfast pie, it looks like.
19:15Best before June 2026.
19:18So there is a good sell-by on that.
19:20You haven't lived if you haven't had a breakfast pie
19:23in a tin.
19:25The best returns make their way to the treasure trove.
19:28My cosmetics area.
19:31And Aladdin's cave of warehouse wonders
19:34where the treasure chests will be put together
19:36with low-cost love later today.
19:39Meanwhile, 165 miles away
19:42is Bedfordshire nurse and savvy shopper Cheryl.
19:46I just love anything that's a bargain.
19:48Discount Dragon is something I've been shopping with
19:50for years and years.
19:52It's easier.
19:53It just gets delivered to my door.
19:54I don't have to go out.
19:55It reminds me of, like, a home bargains
19:58and a pound shop just online,
20:01which is much more convenient.
20:02I'm obviously pregnant at the moment.
20:04I'm a full-time, busy working mum.
20:06I have a 12-year-old son,
20:08a husband who's always working.
20:09It's just the convenience.
20:11I love online shopping.
20:13Go on, Cheryl.
20:14Show us some of your standout steals.
20:16I've got an air fryer,
20:17which I'm addicted to.
20:19It was on a discount.
20:21I think it was, like, £60.
20:23Like, my double air fryer.
20:24And then they also had some other electrical bits.
20:26I got my hand blender.
20:28It was, like, £19.99.
20:29I was like, bargain.
20:30Like, I've seen them in, like,
20:32the curries and Argos for, like, £50, £60.
20:35So I was like, well, I'll definitely have one of those.
20:37So they're just, like, electrical items that I've got.
20:40If I look in my cupboard,
20:41this is, like, my main cupboard
20:43because this is where all my sweets and yummy things live.
20:46Big packet of 12 for...
20:49I think they were a penny.
20:51My son loves, like, flavoured milk,
20:53so I've got some of these.
20:54I've got a packet of three of these for £99.
20:56And I think they're about £2 in B&M.
20:59So that was a bargain.
21:01And it's not just sweet-tasting items
21:03Cheryl's bought in bulk.
21:05Over here, I have my Yankee Candle collection,
21:08which I'm very proud of and obsessed with.
21:11So before Discount Dragon was Discount Dragon,
21:13there's actually a website called Yankee Bundles,
21:15which I'd found on my travels through the internet.
21:17And I realised that they sold loads and loads of cheap candles.
21:20They smell amazing.
21:22But then I started just collecting them.
21:23When it comes to her favourite bargain retailer,
21:26Cheryl has no hesitation in waxing lyrical.
21:29I've been using them for so long
21:30and I feel like where they're saving me money,
21:33I feel like I need to give something back
21:34but I just keep spending more money with them.
21:37But Cheryl still has a big, unfulfilled Discount Ambition.
21:41I would love one of these treasure chests they have.
21:44I keep looking for them, I'll check my emails each day
21:47and, like, if I see they've come up, I'll go and look online
21:50but normally I'm, like, a little bit too late
21:52depending on when I've checked my emails.
21:53So I really want one of the treasure chest things.
21:56Keep your eyes peeled, Cheryl.
21:58Keep them peeled.
22:00Where Cheryl's relying on a bit of luck,
22:02One Beyond leave nothing to chance.
22:05Their transport network relies on pure precision and logistics.
22:10Unlike Discount Dragon, who deliver to the customer's door,
22:13One Beyond have over 100 discount stores across the UK,
22:17from Glasgow to Southampton.
22:18And all are stocked from their mega warehouse in Barnsley,
22:24which contains up to £20 million worth of stock at any one time,
22:28including some which has just arrived from China.
22:31In the way I see, we just have a simple process.
22:35When it's coming from China, it comes in a container,
22:37they unload it, pack it in, put it in pallets, put it in storage,
22:41and then that same item goes into the shops
22:43and then the customer sees it.
22:46It's very simple, really. It's not hard.
22:47FCLs are all important in this game.
22:53That's full container loads to you and me.
22:55There's a formula where you order enough to fill the container,
22:59and when you say fill, it means fill.
23:01You can't get a milk bottle top in some of the containers.
23:04You can't sell fresh air.
23:06I'm sure you've probably tried it at some point, Chris.
23:09Space equals waste is the maxim,
23:13but this container isn't quite full.
23:15There's a mysterious missing box that warehouse boss Sean's just spotted.
23:19There's a bit of space up on top there to take a photograph of.
23:22We pay to have a container filled fully,
23:24and if the container isn't filled fully,
23:26then we have to go back to the supplier and say
23:27that this wasn't filled to what we paid for, essentially,
23:30and then we get a charge back on that.
23:33We need to make sure we get the right amount of products for what we order,
23:36and if anything is missing,
23:37that can have a knock-on effect to our profit margins.
23:40A big part of the business is seasonal selling,
23:42where goods are in higher demand at certain times of the year
23:46and are often tied to holidays,
23:48whether patterns, seasons or events in the calendar,
23:51such as Valentine's Day,
23:52although this shipment is more about frights than romantic delights.
23:57This is seasonal stuff.
23:59It's Halloween stuff, so we have some Halloween doors,
24:01tombstone, garden sticks,
24:03so this is a seasonal container for the, well, Halloween, obviously.
24:08The lads are on the clock.
24:11There's a warehouse rule that any delays, the business pays,
24:14so they're not hanging about.
24:16And there's another reason things are being offloaded quickly.
24:19They could get an extra 15-minute cigarette break if they want to.
24:22No wonder they've got a spring in their step.
24:25Who doesn't want an extra break?
24:27And this load gets sorted with more than half an hour to spare.
24:31Mission accomplished, boys.
24:32Coming up, Simon reveals his secrets to snagging shoppers.
24:40This is what's known as a shopper stopper.
24:41They see the price of it, pick up, they'll go inside.
24:44This is the eye catcher.
24:46Shop manager Renata has to deal with a crisis.
24:49Where's my delivery?
24:50Delivery is late.
24:51Everything gets put in back.
24:54And the treasure chest is filled with booty.
24:57That's your breakfast tomorrow, that.
24:59Well, it's somebody's.
25:02The UK high streets are full of disgruntled shoppers, peeved at price rises.
25:13I don't think the supermarkets offer much value for money.
25:16Prices, they're just going up and up and up.
25:19Expensive.
25:19Too expensive.
25:20Literally everything that you buy has gone up massively.
25:23But there's a booming disruptor discount store that's shaking things up.
25:28It's just gone from no shops at the moment.
25:33We're on about 120 shops.
25:35And one of those shops is about to get a visit.
25:38Because Chris Edwards, boss of New Kid on the Discount Block 1 Beyond, is heading to the
25:43outskirts of Leeds to catch up with one of his managers, Renata, who's checking out a
25:48new product line that's just come in.
25:51Designer dog blankets, anyone?
25:52Look at that.
25:53Look at that.
25:54Don't you?
25:55Lovely little blanket.
25:56Look at that.
25:57Christian dog.
25:59It's funny.
26:00That's the thing.
26:01It's funny.
26:02It's just, you know, something different.
26:03So, yeah.
26:04I think they will sell.
26:09Renata came to the UK from Poland 16 years ago.
26:12I go to this country without even speaking English.
26:15And I make my way up.
26:17I start as a Christmas tent.
26:19I'll be six years manager in Fan World and now six years on this one, one beyond.
26:25Yes.
26:26I want to be the boss.
26:27What is your bestseller?
26:29Chewing gum.
26:30Everyone wants to have a, you know, fresh breath.
26:33Thanks a lot.
26:35So popular is Renata that customers even bring in photos of their cats to show her.
26:43Oh, nice.
26:44Thank you for showing me.
26:45Thank you.
26:46See you later, love.
26:48See?
26:49Customers like to share stuff.
26:52Sometimes it's just they're coming in for chat.
26:55You know, what makes people happy.
26:58So, having lived in Yorkshire for 16 years, does the old cliche of the locals being difficult
27:04to price from their pounds ring true?
27:07Yorkshire man, yeah, they are definitely, you know, like a general, you know, if they
27:11don't have to spend it, they will not spend it.
27:13And they will be counting every penny.
27:16And that includes hubby Dave.
27:18He's tied my day.
27:20Oh, my God, he's going to be mad for a while.
27:23But if you don't have to spend it, he will not spend it.
27:27Sorry, Dave.
27:30Renata's good mood might not last, because there's a problem in the shop.
27:35Several of the shelves are bare.
27:37The boss is on his way.
27:38And the lorry that's bringing fresh supplies is running late.
27:42Where's my deliveries?
27:44Delivery is late.
27:46Everything gets put back.
27:48So that's the annoying part.
27:50But then it's rush, rush, rush next day.
27:52Retail.
27:53All joy.
27:54Let's hope the delivery arrives before the boss does.
27:56I know he's a boss.
27:58I know he's a big boss.
27:59But no, we're not nervous, no.
28:01We're ready for it.
28:02That's fighting talk, Renata.
28:06Greengrocer Simon Fishwick never has an empty shelf.
28:09But that's because he does most of the supply runs himself.
28:13It's 6.45am and having stocked up his van and his stomach at the wholesalers, he's headed to load up his shop, the Green Beret.
28:23The Green Beret is actually a play on words.
28:25I completed the Arduous Royal Marine training course down at Limster to be awarded the coveted Green Beret.
28:33So he built a strapline to go with it called Froome Veg on Parade.
28:37It's still run very much to a military position, right down to this morning's execution of getting up on time, getting down to the produce centre.
28:46So it's pretty much like an extension of my military time unserved, which obviously does make me chuckle.
28:51We've arrived safely at Wakefield, which is Yorkshire. Off we go.
29:00We'll start getting set up and getting things ready.
29:06Nice empty barra. Get it all topped up.
29:12And just start filling up now, little bits and pieces.
29:14Getting it all set up so it's looking on point and ready for customers coming through the door.
29:19Nice bit of citrus and ruby grapefruit. Nice bit of banana. A nice bit of navel orange.
29:26Simon's mantra is, be vocal about local.
29:29And he's proud of the fact that most of his produce is from local suppliers.
29:34Nice bit of British tomato. East Yorkshire.
29:36Barda. Lovely brand.
29:38From field to fork, we're talking less than 100 mile, which I think is really good.
29:43The outside of the shop is where Simon puts his most eye-catching fruit,
29:47that he sells for a quid.
29:50So this morning's nectarines, a little pound line.
29:52A little pound pick-up line.
29:54This is what's known as a shopper stopper.
29:56Where the customers are walking armlessly up and down the eye street.
29:59They see something that catches the eye.
30:01It just kind of stops them in the tracks and think, oh, looks a bit different.
30:04And then they see the price of it pick up.
30:07They'll go inside.
30:08And they may pick one or two other little bits.
30:10But this is the eye-catcher.
30:12This is where we want to be.
30:13It's got to look appeal.
30:14It's got to look presentable.
30:16We've got the lemons going out at 20p each.
30:19Six for a pound.
30:20And absolutely, you know what we say, cock on.
30:23Beautiful.
30:24Again, another little shopper stopper out there.
30:26What did he say this morning?
30:27It's as big as an elephant's head.
30:29So that's what we'll go with.
30:31As big as an elephant's head.
30:34If the shopper stopper does what it's intended to do,
30:37and customers step inside,
30:39there's a good chance they'll buy more produce.
30:41And that raises the all-important ABS.
30:44That's average basket spend to you and me.
30:47If they're buying the potatoes or they're getting some banana
30:49and the other two other bits,
30:50it will raise their average basket spend.
30:55And Simon has a couple more psychological selling tricks
30:58to get customers to part with their cash.
31:01So, obviously, we've got different colours
31:02attracting different things on the eye line.
31:04We do call it a sensory shopping,
31:05but as they're coming in,
31:06you can see a different variation on colour
31:09right the way throughout the shop,
31:10and that's the way it's laid out.
31:12Another term that we use in the retail industry
31:14is eye line, buy line.
31:16And this applies to pretty much every shop.
31:18It's to catch the customer's eye.
31:20I always put my best lines at eye level
31:22because that's the catchment area for the customer.
31:24So as they've come in the shop and they've gone round,
31:26as they're coming along,
31:27they can just pick up some strawberries
31:29and they can come straight to the till and buy them.
31:31They're not having to bend down,
31:32they're not looking above and below,
31:33they're straight at eye level
31:34and they're picking up and they're away they go.
31:38With the eye line, buy line in place
31:40and shopper-stopper sorted,
31:42Simon's all set.
31:43So today looks quite good.
31:45We've got the weather,
31:46we've got the stock,
31:48we've got the smile.
31:49Off we go.
31:50Back in Wigan,
31:51Zara's earmarked returns are about to become treasure chest items.
32:00And today Portuguese picker and packer Castro
32:03is on his first chest assignment.
32:05The box should be full.
32:07We want it absolutely full of stuff.
32:09It's a bit of everything
32:10and at least one premium item that might be worth
32:13probably £50 or more we put in there.
32:15The whole idea being that the box by the end is worth over 100 quid.
32:19OK.
32:20Makes sense.
32:21The treasure chests are sold for just £30,
32:24so you get a lot of bang for your buck.
32:26You make a box.
32:27I'll guide you if you need guiding.
32:29OK.
32:30I'll make a box.
32:31Let's see who makes a better box.
32:32Sounds good to me.
32:33They should both be brilliant.
32:34Yeah.
32:35Mine is probably going to be better, obviously.
32:36Obst.
32:37Right, let's go.
32:38I'm actually going to start, I must say.
32:40Go on.
32:41Don't copy me.
32:42No, I'll try not to.
32:44So we condense all of our treasure chest stock into two aisles.
32:47The guys who are making the boxes,
32:49they know they can take anything from here.
32:51There's no kind of rules.
32:52Just take it.
32:53Fill the box.
32:54Make sure it's worth over 100 quid.
32:56And on to the next one.
32:57The names are recognisable.
32:59Premium names.
33:00That's probably, I don't know, £3.50ish, I guess, in the shop.
33:04So straight in there.
33:06Already that's 10% of the value of the 30 quid the customer spends.
33:11Some of the products that go into the treasure chests
33:14have damaged or imperfect packaging
33:16or have been returned by customers as incorrect orders.
33:19We don't want to throw anything away.
33:21If something's been opened,
33:22so that was once upon a time a full case,
33:24it's now only 11 cans, not 12.
33:27We can't sell it as 12, we don't want to throw it away.
33:30We do check everything pretty stringently,
33:33that it's not been opened,
33:34so anything that's been opened we wouldn't put in here.
33:36If we didn't do this,
33:37we'd have a mountain of returns floor to ceiling.
33:39Ooh, some lucky so-and-so's getting one of those pies in a tin.
33:43That's your breakfast tomorrow, that.
33:45Well, it's somebody's.
33:47The size of that branded candle.
33:50I think that's 30-odd quid retail.
33:53Straight away that's paid for the order for whoever's getting this.
33:57If only we knew someone who liked candles.
34:00Mini eggs. Who doesn't like mini eggs?
34:02Castro's putting some crowd-pleasers in his box.
34:07Some beer, some pop, some snacks, some sweets.
34:12He's going quicker than me.
34:13That's why he's warehouse and I'm office, cos he's quicker.
34:17Pop a few in here.
34:19That's two for later on, for yours truly.
34:24Perk of the job, that.
34:27Feels like a flaky policy.
34:29Like all the limited time offers,
34:32the treasure chests are a loss leader to attract custom.
34:36It's not a profitable exercise for the company at 30 quid.
34:39You can see what's in here.
34:40It costs us a lot more than 30 quid,
34:42but it's happy customers getting value
34:44and turning a mountain of returns into space
34:48and value for the customer.
34:50The beauty is as well that these appeal to everyone.
34:53You know, whether you're struggling trying to feed the kids or whatever,
34:58or whether you've got a few quid in the bank.
35:00Who doesn't love a bargain?
35:02And what is guaranteed with these is there is going to be a bargain in your box.
35:07And that's my box done.
35:09You're so tidy and mine is so messy.
35:13The first time I've actually hands-on made one of these
35:16and, you know, it is a big box.
35:18I'm actually shocked at how much stuff we put in there.
35:20I might have to put the price up now, now I've seen it.
35:24And yours was absolutely pristine.
35:27Thank you.
35:28Thank you.
35:29Thank you.
35:30Thank you.
35:31Castro's box is a winner,
35:33but it won't be hanging around to be admired
35:35as Wayne's about to make the mystery boxes live on the website.
35:39So this is where the magic happens.
35:41Putting them on the homepage right now.
35:4335 in stock.
35:46Usually when we put these back on,
35:48we get our first sale within a matter of sometimes seconds.
35:52On a bad day, it would take five minutes.
35:56And there we go.
35:57I'll tell you what I'll do.
35:58I'm going to write it down how many I think will be left
36:00when I come back from the meeting.
36:02Next time I sit in this chair, there'll be zero remaining.
36:05Coming up, Simon takes on the Supers.
36:11A competition is straight across the road,
36:13so really, you've got to really make sure you're looking sharp.
36:16And you've got to be on point.
36:17Cos if not, they'll simply just walk past
36:19and they'll carry on walking.
36:21Chris arrives to find a shelf shocker.
36:23There's empty shelves.
36:24You can't sell from an empty shelf.
36:27And will Cheryl's discount dreams come true?
36:30Oh, oh, oh, oh!
36:32Don't stress me out!
36:35The boss of discount store One Beyond, Chris Edwards,
36:40is on his way to check out one of his stores,
36:45run by manager Renata.
36:48She's been waiting for a big delivery,
36:52so she can restock the shelves before the boss arrives
36:54and sees them empty.
36:56Where's my deliveries?
36:58But after a stressful wait...
37:02Oh, yeah, yeah, yeah, we'll have delivery!
37:04Delivery!
37:06Yeah, happy day!
37:08Oh, it's massive.
37:10Massive.
37:11What do you know?
37:12I'm on campus.
37:14I can avoid you if you need me.
37:16No, get me on.
37:17Oh, you want me on?
37:20Well, I've lost a bit of weight for this.
37:22Have you been waiting long?
37:23Yeah.
37:24I can't hear as quick as I could.
37:25The delivery has arrived in the nick of time, as look who's just rocked up.
37:36And he might be on the warpath.
37:38I don't really throw my weight about like I used to, but as I've walked in I realise there's empty shelves.
37:44You can't sell from an empty shelf, but I know there's a delivery coming, so I can't criticise.
37:49They'll be stocking up shortly, but I'll just have a look anyway.
37:52One of the key selling strategies is section selling.
37:56Like, we're looking here now, there's an air care section, all the toiletries, and then you can get a multi-buy from it.
38:02A multi-buy would be, well, they might want a nail brush, a bat brush, a pedicure set.
38:06It's all the same, and they're all, well, I'm here, I'll have that, I'll have that.
38:10So we try to look for not just one-off purchases, we try and get multi-buys out of a section if we can.
38:16There's sections for everything.
38:19This store is running a special summer kit-out-your-kid-for-four-quid promotion.
38:24We've got one size baseball cap, get a pair of sunglasses and flip-flops.
38:28All for the price of four quid altogether.
38:31So you can kit your kid up for four quid.
38:34It can't be bad, can it?
38:36But missing stock once again catches Chris's eye.
38:40You don't like to see empty shelves, but the manager's very, very good.
38:43Hi, I've been looking for you.
38:45I've been looking for it, I'm here for you.
38:48I've been praising you about the shop, by the way.
38:50Oh, that's good, that's good.
38:51You know what's going to happen now is, what about that pair of eyes?
38:54How long have you worked for it now? A lot of years.
38:58Lots of years, yeah. You're like this.
39:01It's all hands on deck to empty the container.
39:09Richard the driver...
39:11Hi, see you later.
39:13...hits the road, and the store is restocked ASAP.
39:17The boss is a happy man.
39:20The staff we've got do work hard to keep this level of presentation without a doubt.
39:24And Renata's pulled it out of the bag.
39:26I'm going to give her a nine out of ten.
39:28It's good, it's good, I'm all right at that.
39:30And I'm going to tell her in a couple of weeks I'll come back and I bet she tries for ten.
39:33I bet she does.
39:34Try me!
39:36Right then, see you later.
39:38See you later.
39:39See you.
39:40Renata can finally relax.
39:42But for Greengrocer Simon in Yorkshire, it's crunch time.
39:52He's ripe and ready to start selling.
39:55But there's one last thing he wants to do, and that's eye up the competition.
39:59The supermarket is just a few metres from the shop.
40:03A competition is straight across the road, so really, you've got to really make sure you're looking sharp.
40:08And you've got to be on point.
40:09Because if not, they'll simply just walk past and they'll carry on walking.
40:13Simon heads over to have a nosey at what's on offer.
40:16I've just popped across the road to see where we are in terms of price and that.
40:19And actually today, we're a lot better, we're a lot sharper.
40:22We're best dressed.
40:23Let's see if I can tempt him in with my bargains today, and off we go from there.
40:28One of his first customers of the day is Sandra, who's a regular.
40:32Good morning, Sandra.
40:33Good morning, Sandra.
40:34What would you like, Sandra, this morning?
40:35I would like two avocados, please.
40:38And four apricots.
40:40Nice and firm as well.
40:41Lovely.
40:42Lovely.
40:43And some of those...
40:44Lovely.
40:45Beautiful.
40:46And I love...
40:47Can I have four for 50p?
40:48Yeah, Cap.
40:49For you, yes.
40:50I'll put you one extra in.
40:51Oh, thank you.
40:52Just feel that, Sandra, just one minute.
40:54What's it filled with?
40:55Filled with love.
40:56Love.
40:57Oh, he's got the pata as well as the produce.
41:00Simon's doing a brisk trade.
41:03I do love avocado.
41:05And in supermarkets, they can get quite expensive.
41:08So now we can see here that the pack of two is £1.
41:11The reason that I shop here, as opposed to the supermarket that's in the town, is because
41:18their produce, the majority of it, is pre-packed.
41:23I like to be able to actually pick the goods up and have a look at them and make sure that
41:30they're OK.
41:31So when I get them home, I'm not going to be disappointed with my purchase.
41:34Afternoon, young man.
41:35You all right?
41:36Afternoon.
41:37Yeah.
41:38And Simon's shopper-stopper display has worked its magic.
41:41It looks amazing with the strawberries outside, the oranges, the avocados.
41:45It just grabbed me as I was walking past.
41:48And it made me just want to come in and have a look.
41:51Hiya, Barbara.
41:52You all right, my love?
41:53Yes, I'm fine.
41:54Yeah, I've got everything I need.
41:55Lovely.
41:56And thank goodness that you do half a cucumber and you don't have to buy a full one and throw
42:01half away.
42:02And that's the best thing about this type of shop.
42:05You don't have to have a big bag of carrots.
42:09You can just pick up a couple.
42:11So much food wasted when you go to supermarkets.
42:14When you come to a local small business, you can pick whatever you want in small amounts.
42:21Simon was a Royal Marines commando in a previous life and still proudly wears his green beret
42:28from time to time.
42:29I see what you did with the name, Simon.
42:31Very good.
42:32One of the staff actually put a little montage together of the green beret fruit and veg on
42:36parade.
42:37They've gone for a quite reddish shade of green.
42:39And above there is the picture where I was awarded the military parachute wings.
42:43I'm very proud of little things like this.
42:45It's always a nice little conversation opener where customers will see all the military
42:48insignia throughout the shop.
42:49And it really is a good, nice little talking point, especially with veterans.
42:53So I'm very proud of little things of this nature.
42:55We salute you, Simon.
42:57Mr Shopper Stopper.
43:03Do you know what I'm going to get today?
43:05I've been trying to get a treasure chest for ages and ages on Discount Dragon.
43:10Back down in Bedfordshire, Cheryl loves her iced coffee, as well as bargain website Discount Dragon.
43:17This is the best on a hot day.
43:19But she's yet to get her hands on one of their elusive treasure chests.
43:23Mystery £30 boxes filled with over 100 quids worth of products.
43:29The treasure chest is basically like a unicorn.
43:31Like a unicorn is so rare.
43:33Like who's seen one?
43:35Who has one?
43:36And it's like the mystery box is a unicorn.
43:38What is it?
43:39Who knows?
43:40I'm going to go on the website.
43:41Anyway, I've been trying to get this treasure chest five, six, seven, eight.
43:44I lost count amount of times I've been trying to do it.
43:47And I know that there's going to be some amazing bargains in there.
43:50Because I mean, it's like for £30, for £100 worth of stuff.
43:53And I love a bargain.
43:54I love a mystery.
43:55And I know that it's going to be stuff that I'm absolutely going to use.
43:59Which is why I'm so obsessed with trying to get one.
44:01So we're looking for the mystery box.
44:05Fingers crossed.
44:07Oh, oh, oh, oh, hang on.
44:09Treasure chest mystery.
44:11Add.
44:12Oh, so I can add it.
44:13Oh, add, add, add, add, add, add, add.
44:14This is exciting.
44:15Right, let me go to my basket.
44:17Save £70.
44:19That's crazy.
44:20And I need to get a text from my phone.
44:23What is sure to make Cheryl's big moment run smoothly
44:26is the presence of a TV crew.
44:29No, don't stress me out.
44:31Don't stress me out.
44:33Processing.
44:34Please work this time.
44:36Yes, pay now.
44:38Getting all hot and flustered at the idea that I might actually get something for once.
44:43Board is being processed.
44:44They said this a minute ago.
44:45Yay!
44:46Thank you, Cheryl.
44:47Thank you, Discount Dragon.
44:48I'm going to get a castle.
44:51Unicorn secured.
44:53But what could it be?
44:54It's all in the name, isn't it?
44:56A mystery.
44:57What am I going to get?
44:58I do not know.
44:59It's going to be definitely the obvious bits,
45:00and I think there'll definitely be a few random little surprises
45:02that I would not have ever thought of.
45:04And hopefully the box is going to be big.
45:07No pressure.
45:08But over at Discount Dragon HQ,
45:11checking the size of the box is not priority number one.
45:15First thing I want to do is check my prediction on treasure chests.
45:19Drum roll, Wayne.
45:20How many have you got left?
45:22I'm going to refresh my screen.
45:24Let's see if my prediction of zero is right.
45:26So you can see here, there's my screen, pre-meeting, 32 in stock.
45:31Let's refresh.
45:32Let's see how popular these treasure chests really are.
45:39Oh, there we go.
45:40Gone like discount hotcakes.
45:43But will the £30 treasure chest live up to Cheryl's hopes and dreams?
45:47A couple of days ago, I received my mystery box,
45:50which I managed to order from Discount Tracker,
45:52which I was really excited about.
45:53I have no idea what's going to be inside this.
45:56So I'm quite excited.
45:58Come on then.
45:59Let's see the treasures.
46:00Look all this.
46:01This is exciting.
46:02Look, Pringles and my teddies.
46:05This is crazy.
46:07Oh my goodness.
46:08Wow.
46:09So what's the verdict, Cheryl?
46:10That is amazing.
46:11That is amazing.
46:12I don't know how you do it and actually make money,
46:14but that's cool.
46:16So thank you.
46:17Mwah.
46:21I'm not too sure if there'll be any kisses,
46:23but there will be some iced fingers,
46:25but will there be a Hollywood handshake attached to them?
46:27It's the big final of the Great British Bake Off.
46:29That's tomorrow night at eights,
46:30and it was the start of Tom Daley's brand new show yesterday.
46:33Cloaks off, tank tops on,
46:35in Game of Wool, Britain's best knitter,
46:37available to stream now.
46:38Next though, it's the final, Hunted.
46:40Hunted.
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