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00:12When I first came here it was all
00:14very new to me
00:16and special and so on.
00:18I hitchhiked through Italy when I was
00:2018, 19
00:22and
00:24a totally different experience than today.
00:26I'd be on the Via Veneto
00:28and as a tourist
00:30kid
00:32who would have thought that now we have a
00:34Nobu here on the Via Veneto.
00:36And there's
00:38the romance of the
00:40when they used to call, when they would shoot a movie
00:42they called it Hollywood on the
00:44Tiber. There was a period in the
00:46mid late 50's I think early 60's
00:48maybe early long somewhere
00:50around there that they had
00:52movies being done here
00:54and that added
00:56to the glamour shop.
00:58Fellini and the other Italian
01:00directors.
01:02Italy is very interesting
01:04to me
01:06because
01:08kind of the concept is the same.
01:10Quality, simple,
01:12clean, and
01:14tasty.
01:16Sometimes complicated food
01:18cannot eat everyday.
01:20But my food
01:22like Italian food
01:24is very simple.
01:26So that's why
01:27finally
01:28we have a restaurant here
01:29and it's so much
01:30exciting to
01:31come back again.
01:32I like to see
01:33more Italian ingredients.
01:35You know
01:36Puntarele?
01:37But I do
01:38Puntarele
01:39with a dry miso salad.
01:41So already
01:42we create
01:43one dish
01:44in the room
01:45like my dry miso salad.
01:47so I like
01:48to see
01:49more
01:50Italian
01:51ingredients
01:52local
01:53ingredients
01:54use
01:55as much
01:56possible.
01:57For us we like to
01:58attract the locals
01:59into the hotel
02:00and that is our
02:01cool
02:02customer
02:03for the F&B
02:05and then
02:06actually
02:07we have customers
02:08staying in the hotel
02:09which are
02:10international customers.
02:11We have
02:12customers that are
02:13domestic
02:14and
02:15we have a sizable
02:16number of customers
02:17around the world
02:18so we expect them
02:19to be
02:20coming to Rome
02:21and staying here.
02:22We have a restaurant
02:23in Milan
02:24with
02:25Giorgio Armani
02:26that is
02:28I think
02:2926 years
02:30it's open
02:31it's doing
02:32very well
02:33it's doing better
02:34than ever.
02:35Here we are looking
02:36if there is an opportunity
02:37you know
02:38maybe Florence
02:39could be another city.
02:41I think
02:42it makes sense
02:43that it would be here
02:44on the Viavenna
02:45though
02:46if it was to be
02:47in Rome.
02:48I can't imagine
02:49other places
02:50it was meant to be
02:51on the Viavenna.
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