Asean Sec-Gen attends ninth international media forum in KL

Asean 2025

Asean Secretary-General Dr. Kao Kim Hourn opened the 9th Asean  Media Forum in Kuala Lumpur on Thursday (Nov 6), underscoring the crucial role of the media in shaping and sharing the Asean narrative with audiences across the region and beyond.  In his opening address, he highlighted the importance of the media in promoting greater understanding of Asean's vision and achievements.  WATCH MORE: https://thestartv.com/c/news SUBSCRIBE: https://cutt.ly/TheStar LIKE: https://fb.com/TheStarOnline

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00:00As ASEAN continues its community building journey, nurturing a sense of shared belonging

00:11among our peoples is essential. Equally important is ensuring that the meaning and impact of regional

00:20integration are communicated clearly, directly, and accurately to our people. This is where

00:30the ASEAN Secretariat must work closely with the media, with our friends from the media,

00:36to build and promote awareness, promote better understanding, and of course, undertake activities

00:48that would not just correct, but to guide, I think, the way things are moving ahead with

00:56the ASEAN integration agenda. This milestone reflects ASEAN's ongoing commitment to building

01:02a stronger regional identity and stronger integration. We would also like to acknowledge the media

01:12representatives from Timeless Day who have been a valued participant in this forum since

01:18Timeless Day was granted observable status back in 2022. We look forward to your continued

01:27engagement and contributions to the media forum in the years to come. Excellencies, ladies and

01:34gentlemen, to ensure that our communities fully understand the outcomes, the decisions, and

01:42commitments that have been made by ASEAN member states. Of course, it has leveled our leaders.

01:50Close collaboration and cooperation with media friends and partners is indeed essential. In this regard,

01:58the ASEAN media forum continues to serve as an important platform, as well as a bridge between

02:09ASEAN and the public. It is important that we have this important role to the media to communicate.

02:17The forum, of course, provides a valuable space for open and constructive dialogue between media

02:21professionals, and ASEAN policy makers, official academic start leaders, and business leaders as well.

02:31Over the years, it has evolved, meaning that the ASEAN media forum has evolved into a very important

02:37platform for ASEAN through the ASEAN chair to convey our region's priorities, progress, as well as challenges

02:48that we face to the media. Ultimately, the forum seeks to deepen media leaders' understanding of ASEAN's work

02:56and how the media can best support the work of ASEAN and, of course, include the ASEAN secretary

03:04in communicating the ASEAN story and convey the ASEAN narratives and the way that connect with the

03:11people across the entire region here. Also, as you know, there's also the change in the media sector as well.

03:21Media has been evolving rapidly to where today basically everything becomes instant, right, from instant

03:31noodles to instant cash to instant media. So very broad. So it's a lot of things that you have to basically

03:39have headlines come out very quickly. I know the media very well. They always have the scoops, the sound bites,

03:46the headlines that go up very fast. So this is quite important for media. I know that this is your work there.

03:54This is why you're present here today. It's important to us. Through your reporting and storytelling,

04:01you can help audiences better understand and appreciate the work of ASEAN and its effort to enhance

04:10the quality of life for people across the ASEAN region. I, therefore, encourage all of media friends

04:17to take an active part in today's ASEAN media forum discussions. Please share your perspectives.

04:27Please ask good questions also to our panelists and exchange ideas and offer your insight. Not only with

04:36our speakers and panelists, but of course, between and among yourself as well. I'm sure that you also

04:44engage in your own discussion. Through your engagement, we can continue to share how ASEAN's collective

04:51efforts to enable our peoples to grow, to thrive, and to prosper. The 47th summit and today's summit was truly a successful,

05:05remarkable achievement for Malaysia as ASEAN, but for ASEAN as a whole. I think we've seen for the very first

05:16time the leaders from all continents took part in the summit. I think Malaysia has done truly a milestone

05:26achievement there for the full membership here.

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