00:00It's Benzinga bringing Wall Street to Main Street.
00:02Hooters' founding group finalized their reacquisition of the brand,
00:05pledging to restore its 1980s beachy identity after its recent bankruptcy, according to Bloomberg.
00:11CEO Neil Kiefer said the team is taking back the Hooters name through a re-Hooterization campaign
00:16focused on simplified menus, local community engagement, and a return to the original
00:20waitress uniforms. Founders criticized prior private equity owners for straying from the
00:25Shane's Roots. New company will operate 111 U.S. restaurants and with partners from Hoot Owl
00:30restaurants, control about 140 of the 198 domestic locations. For a fresh menu, we'll feature
00:35hand-breaded wings, wild-caught fish, and house-made salads. For all things money, visit Benzinga.com.
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