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  • 3 months ago
ESPN is ending its partnership with Penn Entertainment two years early and has signed DraftKings as its exclusive sportsbook and odds provider.
Transcript
00:00ESPN is ending its partnership with Penn Entertainment two years early and has signed DraftKings as its exclusive sportsbook and odds provider starting next month.
00:11The move will integrate DraftKings technology with ESPN's mobile betting tab, enhancing its direct-to-consumer sports offerings.
00:19Penn Sportsbook will be rebranded as The Scorebet, and annual payments to ESPN under the old deal will cease.
00:25ESPN aims to leverage DraftKings' experience to expand sports betting while maintaining a strong presence in digital sports entertainment.
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