James Murphy explica los mitos y consecuencias del vapeo en entrevista con MILENIO TELEVISIÓN

Name: James Murphy explica los mitos y consecuencias del vapeo en entrevista con MILENIO TELEVISIÓN
Uploaded: 2025-11-03T08:12:40+00:00
Duration: 9 min 15 s
Channel: Milenio
Description: James Murphy, directora de investigación en BAT, habló en exclusiva con MILENIO TELEVISIÓN sobre los mitos y las consecuencias del vapeo, destacando la importancia de la información científica en torno a su uso.

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James Murphy, directora de investigación en BAT, habló en exclusiva con MILENIO TELEVISIÓN sobre los mitos y las consecuencias del vapeo, destacando la importancia de la información científica en torno a su uso.

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00:00Esta parte del noticiero con una pregunta que usted podrá responder, sí o no, pero ¿usted vapea?

00:06Porque en México se estima que hay tres millones de personas que lo hacen.

00:11Tres millones de personas que vapean, pese a la prohibición constitucional impulsada en su momento por el presidente Andrés Manuel López Obrador.

00:17Esta semana, precisamente sobre este tema, pude platicar con James Murphy,

00:22director global de investigación y ciencia de British American Tobacco, BAT, una de las principales tabacaleras del mundo.

00:27Él nos platicó sobre la ciencia que se ha hecho en torno al vapeo, sobre si es peligroso, sobre si no lo es,

00:34sobre los mitos, los riesgos, las realidades, sobre el lanzamiento de una plataforma conocida como ÓVNI,

00:40con la que se buscará también dar información científica en torno al vapeo,

00:45precisamente para poder abordar esta prohibición constitucional que hay en nuestro país,

00:49con miras a que se pueda reabrir, reabrir el debate en México y reexaminar esta prohibición constitucional.

00:58¿Por qué? Porque el vapeo, una vez que se prohíbe, ¿qué pasa?

01:02Se crean mercados ilícitos.

01:04Platicamos precisamente cómo el crimen organizado se ha adueñado de la venta de vapeadores en países como Australia,

01:10como Sudáfrica, como Brasil y también como aquí en México.

01:14Estas tres millones de personas que le comento vapean comprando estos instrumentos que están disponibles en la calle,

01:20usted los puede ver, sin que haya un control sobre su seguridad,

01:24sin que se generen ingresos al erario público,

01:27pero también sin saber a quién le estamos pagando a los mexicanos que vapean.

01:31Ahora bien, sobre esos datos científicos con los que busca reactivar el debate en México,

01:34esto fue lo que me dijo Murphy en esta conversación.

01:38We've been discussing with the various stakeholders here in Mexico,

01:42but again, tonight when we launched the Omni is really all around recatalyzing the debate.

01:47We've invited stakeholders from across public health, media, regulatory stakeholders.

01:54We're going to show the full story, the theory of tobacco harm reduction,

01:58how Sweden provides the evidence that tobacco harm reduction can work,

02:01evidence from scientific studies, and then our outlook for the coming years,

02:06especially with BAT Mexico.

02:08Evidence now is so compelling, not just the scientific studies,

02:11where you see these smokeless products have much lower levels of toxicants,

02:16they don't combust, there's little to no sidestream toxicants,

02:21clinical studies show that exposure to toxicants is much lower,

02:24so there's all the scientific evidence.

02:26But it's the real world stories as well,

02:28which will be, I think, very profound for the stakeholders tonight.

02:32The Swedish example, you know, over the last 30 years,

02:36smokers in Sweden have switched to SNUS.

02:38Today, the smoking prevalence in Sweden is about 5.3%,

02:43very close to the World Health Organisation level of 5%,

02:46which designates a non-smoking country.

02:48Sweden has the best outcomes related to tobacco-related morbidity and mortality.

02:54We'll show things like the Australia-New Zealand story,

02:57where New Zealand adopted tobacco harm reduction,

03:00smoking prevalence in New Zealand is 6.8%.

03:02Australia didn't.

03:05And Australia now has illicit markets.

03:08Smoking prevalence has remained stable over the last number of years.

03:11So that's the whole package we'll be sharing with the audience tonight.

03:14Now, that's the balance between regulated markets and illicit markets.

03:19And history has taught us that whenever the state does not regulate something,

03:25organised crime will do it.

03:27What's the evidence you've seen around the world?

03:30Yeah, one of the things, when we started drafting the Omni,

03:34I was very interested to go back in time to see how long had humans been using tobacco and nicotine.

03:40And one of the earliest records we could find was about 5,000 years ago

03:44with Native Americans in what is now the United States of America.

03:48And so that's 5,000 years mankind has been using nicotine.

03:54And I believe mankind is going to use nicotine for another 5,000 years.

03:58So what happens in some governments around the world is that I think on paper,

04:04policies and regulations are developed that probably on paper make sense.

04:09But whenever you put them into the real world, you have so many unintended consequences.

04:14And we see that there in Australia, we see it in South Africa, you know, we see a bit of it in Mexico here.

04:22There's 3 million people are using illicit products, illicit vapour products.

04:25Brazil, 2 million people using illicit products.

04:27So when there's not effective regulation, these unintended consequences occur.

04:33And governments, I can imagine governments are thinking, well, what's the answer, what's the solution to the challenge?

04:40And the answer is Sweden.

04:42You know, Sweden has shown us the way forward and that happened because of four things.

04:46Consumers wanted tobacco harm reduction products.

04:49Regulators permitted tobacco harm reduction products.

04:51Manufacturers produced tobacco harm reduction products.

04:54But very importantly, society accepted tobacco harm reduction.

04:57Do you think that people will keep on vaping whatever happens and whatever laws we see?

05:05Yeah, I think, you know, going back to the point I was saying earlier about the, you know,

05:08mankind has used nicotine for, you know, a number of millennia and I think will continue to use nicotine.

05:15I think in the absence of availability, people look at other sources.

05:20I mean, if you look at Australia now, just to go back to illicit, sorry, the cigarette regulations, for example.

05:27You know, I think a pack of cigarettes in Australia is now around about 60 pounds.

05:31Sorry, I don't know the translation.

05:33It sounds like a lot.

05:34It's a lot.

05:36And in that case, you know, people don't go to the shop anymore.

05:39They go to the black market.

05:41And that's underpinned and owned by criminals who are doing no good for the government.

05:48I mean, you have here in Mexico legal business like BAT and others who are exporting products made in Mexico all around the world,

05:56paying into the Mexican exchequer.

05:58And I would have thought that's the sort of thing that governments would have wanted

06:01and not just making these, you know, products into calculus about how much money could the Mexican state,

06:10the Mexican government make if it regulated and properly taxed these kinds of products.

06:16Yeah, I unfortunately don't have the numbers to hand, but I know that we've done that there for all of our markets around the world.

06:21So we would be able to give that evidence, that data.

06:26One of the main things is, I think, the misperceptions around nicotine.

06:31So for decades, we only had cigarettes and nicotine was in cigarette smoke.

06:35So the risk profile of nicotine was confounded with the risk profile of cigarette smoke.

06:41When in fact, you know, the scientific evidence points to the fact that nicotine is not carcinogenic

06:46and nicotine is not the cause of smoke-related diseases.

06:49And one of the great things about when we were writing the Omni was,

06:53I was shocked in a good way of how many really leading public health and regulatory authorities

07:00had come to this here conclusion.

07:03But still throughout some of the, you know, the stakeholder groups in countries,

07:09that misperception exists around nicotine.

07:11I think that's the first thing we need to educate on.

07:15Say that you're in a sealed room with all those health officials around the world

07:19that are sceptic about vaping.

07:23What would you tell them?

07:25I would tell them, before we get into anything around, you know,

07:31intricate policy decisions, I think the first thing that we have to land on

07:36as a multifunctional group is tobacco harm reduction

07:40and the potential benefit for tobacco harm reduction.

07:42So let me just tell you a quick story about Sweden.

07:47And I talked earlier there about the best outcomes in terms of smoking-related morbidity and mortality.

07:52External scientists, independent scientists, conducted some modelling

07:57because SNS was banned in the EU.

08:00Sorry.

08:01And what they did, they projected the health outcomes that had been observed in Sweden across the EU.

08:06And what they concluded was that if the health outcomes were the same across the EU,

08:123.5 million lives could be saved in the next 10 years.

08:16Just last week there was another report came out that 100 million lives could be saved by 2060

08:22if tobacco harm reduction was embedded as a key tenant on the public health strategy in tobacco

08:28by all markets around the world.

08:30Well, there is a part of the conversation that I had with James Murphy,

08:32a conversation in which he says that the science has made the elements that permit

08:37to reopen a discussion around the vapeo, particularly in Mexico,

08:40in which also exists this disyuntive.

08:44If no one is regulated, who will benefit from a market that finally there is,

08:48that finally there is.

08:49We invite you to read it, you can see it on the screen,

08:51we have this QR code that is here,

08:54in which you will be able to read the whole interview in Millenio.com,

08:58tomorrow it will be on Millenio Diario,

09:00a part of the conversation with James Murphy,

09:02the director of investigation of British America.

09:04We'll be right back.

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James Murphy explica los mitos y consecuencias del vapeo en entrevista con MILENIO TELEVISIÓN

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