00:00Welcome to the tuning blog video about the exciting new Audi E-Concept.
00:11Audi presented a real surprise in Shanghai and is thus ideally positioned for the future in China.
00:17A new brand was also introduced together with the Audi E-Concept show car.
00:22Audi, written in capital letters and without the familiar four-ring logo.
00:26This new brand symbolizes both the connection and the differentiation to the sister brand
00:33and was developed specifically for the Chinese market.
00:37It combines the unmistakable Audi DNA with innovative ideas from China and represents the best of both worlds.
00:45The Audi E-Concept impressively demonstrates how a vehicle can exceed the expectations of Chinese users.
00:51Cern Dolner, chairman of the board of management of Audi AG, emphasized,
00:58with the premiere of the brand for electric and intelligent models in China,
01:01Audi is breaking new ground in order to tap into additional technology-savvy customer groups.
01:07Audi was the first premium automobile brand on the Chinese market back in 1988
01:12and is now once again underlining its pioneering spirit.
01:15The new Audi brand is 100% shaped by Audi's DNA and embodies Vorspring Dirsch Technik
01:23in the age of electric, intelligent, and connected vehicles.
01:30The Audi E-Concept was jointly developed by experts from Germany and China
01:34and provides a preview of three future series models that are set to be unveiled from mid-2025.
01:39The automotive industry is currently undergoing the greatest transformation in its history
01:46and Audi wants to play a key role in this.
01:50Chinese premium customers are different from other target groups.
01:55They are younger, more tech-savvy and attach great importance
01:58to outstanding connectivity and automated driving functions.
02:03They want an exciting, distinctive experience in an interior that is both familiar and surprising.
02:09To meet these requirements, Audi has formed a joint development team with C,
02:15led by Fermin Sonera.
02:19With his 25 years of experience in the Volkswagen Group,
02:22he brings valuable know-how to the partnership.
02:27Our cooperation reflects the idea of the best of both worlds
02:30and is geared towards jointly implementing development, production, and sales.
02:34So, I am convinced that both parties will contribute their core competencies.
02:42Audi will further shape the future of premium electric mobility
02:45by integrating Chinese innovation power.
02:49The joint project combines Audi's strengths with SEC's speed of innovation.
02:56Audi contributes its expertise in premium products, design, development, and engineering,
03:01while SEIC contributes rapid innovation, an established technology ecosystem
03:06and in-depth knowledge of the local market.
03:10The result of this collaboration is the advanced digitalized platform.
03:15Garneau-Dolnir emphasizes,
03:17the joint platform forms the basis for a new generation of state-of-the-art,
03:21intelligent and connected vehicles that are being developed exclusively for China.
03:25The upcoming models are aimed at a growing and at the same time demanding new customer segment.
03:33Through this cooperation,
03:35we are expanding our portfolio of battery electric vehicles in China
03:38and accelerating the company's transformation in the world's largest market.
03:45The first three battery electric models will be positioned in the mid-range and luxury segments.
03:49Thanks to the intensive cooperation,
03:54the development time to market launch will be shortened by 30%.
03:57The first series model is scheduled to be launched on the market as early as 2025.
04:05The Ode concept is the pioneer of this new generation.
04:08With a length of 4,870 millimeters,
04:14a width of 1,990 millimeters and a height of 1,460 millimeters
04:19as well as a wheelbase of 2,950 millimeters,
04:23it is positioned as a fully electric sportback.
04:28Thanks to the advanced digitalized platform,
04:31the vehicle impresses with perfect proportions
04:32and an expressive design language on the exterior.
04:35The spacious, stylish and the digitalized interior offers high utility value
04:41and a fully connected driving experience.
04:43The Audi e-concept also sets new standards in terms of technology.
04:48Two electric motors,
04:49one on the front and one on the rear axle,
04:51deliver a total output of 570 kilowatts.
04:55With the Quadro all-wheel drive,
04:57the vehicle accelerates from 0 to 100 kilometers per hour in 3.6 seconds.
05:01It combines comfort and dynamics on a par with a real Audi.
05:09In addition,
05:10the Audi concept features special driver assistance systems
05:13that are adapted to the requirements in China
05:15and offer a relaxed and safe driving experience.
05:19Whether on expressways,
05:21in dense city traffic or even in automated parking.
05:23The concept vehicle is equipped with a 100 kilowatt hour battery
05:29that enables a range of more than 700 kilometers
05:32according to the CLTC when fully charged.
05:36The advanced digitized platform also features
05:39an innovative 800-volt architecture for fast charging.
05:4310 minutes on a fast charger is enough for a range of 370 kilometers.
05:47This makes charging just as fast and convenient
05:52as refueling a conventional vehicle.
05:55The design of the Audi concept is striking
05:58and specially tailored to the Chinese market.
06:01The exterior design appears minimalist and calm,
06:05yet striking with round,
06:06softly shaped city halls
06:07and self-confident wraparound light graphics
06:10at the front and rear.
06:10The sportback silhouette with the flat roofline drawn back
06:16creates dynamic accents
06:17while at the same time offering generous space in the interior.
06:22The front and rear design is radically new,
06:24iconic and full of character.
06:27A black frame brings together all functional areas
06:30such as lights, sensors and the air duct in a central area.
06:35This design combines sparing detailing
06:37with maximum functionality.
06:38Inside, the design harmoniously merges nature and technology.
06:45Many of the designers have many years of experience
06:47at the Audi Design Center in Beijing
06:49and are intimately familiar with the aesthetic preferences
06:52of Chinese customers.
06:54The focus of the interior is on the brand's hallmark comfort
06:57and seamless integration of modern technology.
07:01The result is a stylish, comfortable and connected oasis
07:04that perfectly suits the urban lifestyle in China's megacities.
07:08The center console offers open storage spaces for two smartphones.
07:14A curved 4K touch display extends between the two E-pillars
07:17and offers intuitively accessible information in a new dimension.
07:20The digital exterior mirrors are also integrated into this display.
07:27The doors combine illuminated wood and microfiber in a sculptural slat design.
07:33An innovation inspired by modern architecture
07:35that harmoniously combines natural materials and technology.
07:39The audio SHT operating system offers a new type of interaction
07:44that is intelligently tailored to the needs of the customer.
07:47A digital stage can be individually adapted for all passengers.
07:53Important information is placed and presented on the top menu level
07:58during digital interactions.
07:59A comprehensive entertainment and app ecosystem, which is individually controlled using facial recognition,
08:06offers many intelligent solutions in the car.
08:10The smartphone interface enables seamless integration of the personal mobile device.
08:16Interaction with the digital world is facilitated by intelligent control elements.
08:20The audio assistant, an AI avatar, is positioned centrally below the main display
08:27and offers both touch and voice control.
08:30Its design even provides emotional feedback during interaction.
08:37Audi control, a touch-sensitive strip below the audio assistant on the center console,
08:42combines haptic control elements with digital functions to create a premium design object.
08:46It enables effortlessly navigate through all content on the big screen
08:53and adapts to each function or content depending on the context.
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09:39Untertitelung des ZDF, 2020
10:09Untertitelung des ZDF, 2020
10:39Untertitelung des ZDF, 2020
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