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People CEO calls Google AI a bad actor built on stolen content
Rizzle
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2 months ago
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Tech
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00:00
People CEO calls Google AI a bad actor built on stolen content.
00:05
At the Fortune Brainstorm tech conference, People, Inc. CEO Neil Vogel, accused Google of double-dipping,
00:12
saying its web crawler not only indexes sites for search, but also feeds content to its AI features.
00:19
Google has one crawler, Vogel said, claiming it drives some traffic through search,
00:23
but also powers AI that steals our content.
00:26
He noted Google once delivered 90% of People, Inc.'s traffic, now down to 65% over three years.
00:34
Today, that traffic is in the high 20s.
00:37
Vogel stressed People, Inc. is still thriving,
00:40
but criticized Google for training its AI on the company's content while draining traffic,
00:45
declaring, you cannot take our content to compete with us.
00:48
Vogel said,
00:49
People, Inc. is using Cloudflare's new AI crawler blocker to block unpaid bots,
00:54
which has already brought major LLM providers to the table, though no deals are signed.
01:00
He praised OpenAI as a good actor.
01:02
The challenge is Google.
01:04
Its crawler can't be blocked without losing the remaining 20% of traffic.
01:08
Vogel says Google refuses to split it to trap publishers.
01:12
Ankler Media's Janice Min echoed the criticism,
01:15
calling Google and Meta content kleptomaniacs,
01:18
while Cloudflare CEO Matthew Prince argued copyright lawsuits are futile.
01:22
Vogel predicts Google will eventually pay publishers to crawl content.
01:27
Until then, the fight continues,
01:29
with publishers aiming to turn Stop Stealing Our Stuff into a business model.
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