Facebook is getting an AI cupid

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00:00Facebook is getting an AI Cupid.

00:03Meta is adding an AI assistant to Facebook dating,

00:06letting users get help from a digital Cupid

00:08instead of endlessly swiping and guessing how their profile comes across.

00:12Meta's AI can help craft your dating bio

00:14and reduce swiping fatigue with a new feature called Meet Cute,

00:17giving users a weekly surprise match chosen by algorithms,

00:21like Spotify's Discover Weekly, but for dating.

00:24Meta says its AI assistant is boosting Facebook dating among 18 to 29-year-olds,

00:29with a 10% yearly increase and hundreds of thousands of new profiles each month.

00:35Still, compared to Tinder's 50 million and Hinge's 10 million daily users,

00:39Facebook dating remains far behind.

00:41Meta isn't alone in AI-powered dating.

00:44Match Group invested $20 million with OpenAI,

00:47creating Tinder tools to pick your hottest photos and hinge features to improve prompt answers.

00:52Bumble also explores AI concierges

00:55that could even test chemistry with other AIs.

00:58The industry's new wingman is clearly a bot, not a best friend.

01:03Meta's move may not revolutionize dating overnight,

01:05but the new wingman isn't a best friend with good advice.

01:09Will efficiency beat authenticity?

01:11Let's go to Google Analytics 3.

01:12See you next week.

01:13See you next month.

01:14See you next week.

01:15See you next week.

01:29Bye.