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00:00Drake expands his Amazon warehouse with more archival merch, including a more life dad costume.
00:06When it comes to turning milestones into moments, Drake knows how to deliver.
00:11In honor of his birthday, the Toronto superstar has expanded his official Amazon warehouse,
00:16adding even more archival and limited edition pieces, spanning some of his most iconic eras,
00:22including For All the Dogs, Certified Loverboy, Take Care, and even his breakout mixtape so far gone.
00:28The latest collection arrives as fans eagerly anticipate his upcoming project, Iceman,
00:34and serves as both a gift and a nostalgic reminder of his legacy.
00:39Drake launched Drake's warehouse in August 2025 with over 30 exclusive items,
00:45blending new designs and archival pieces.
00:49The Second Wave offers Take Care crewnecks, Certified Loverboy hoodies,
00:53for All the Dogs varsity jackets, rare vinyl, and graphic tees,
00:57all reflecting his minimalist, emotional aesthetic.
01:01More than merch, it's a curated timeline of his evolution.
01:04A standout piece is a playful costume inspired by Drake's father, Dennis Graham,
01:09from the More Life album cover.
01:12Complete with a silk shirt, tinted glasses, a fake mustache, and a fedora,
01:16it captures the 2017 cover's smooth, old-school vibe.
01:22The costume went viral online as peak Drake humor, blending nostalgia, style, and satire,
01:28while paying tribute to his father and longtime fans.
01:31Drake's approach to merchandise is emotional storytelling in wearable form.
01:36His drops feel personal.
01:38Each hoodie, jacket, or vinyl release, a chapter from his diary.
01:41Through his Amazon partnership, that intimacy scales globally.
01:46By positioning the store as a digital archive, Drake merges nostalgia with accessibility.
01:52Fans who couldn't attend tours or pop-ups can now own a tangible piece of his story with a click.
01:58In an era where merch often feels mass-produced, Drake's warehouse feels intentional,
02:02more like a luxury collection than a quick cash grab.
02:06Drake's warehouse showcases more than nostalgia, its branding mastery.
02:10By archiving his cultural relevance, the Amazon expansion also serves as a prelude to his Iceman project,
02:18keeping fans engaged and proving that in music, emotion never goes out of style.
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