00:00Amazon's Add to Delivery lets you sneak extras into your order.
00:04Amazon just found another way to keep you shopping even after checkout.
00:08The company announced a new feature called Add to Delivery that lets Prime members tack on last-minute items to their upcoming orders with a single tap.
00:16In other words, just sneak it into your delivery before it ships.
00:19Here's how it works.
00:21When browsing Amazon's mobile app or website, eligible items will show a big, bright blue Add to Delivery button.
00:27Hit it, and the item instantly joins your next scheduled order.
00:31If you have commitment issues, there's an Undo option in case you change your mind faster than Amazon's warehouse bots can blink.
00:38The feature applies to all sorts of stuff.
00:40Groceries, electronics, books, clothes, and pet gear.
00:44Basically, if Amazon can shove it in a box before your driver pulls up, it's fair game.
00:49Add to Delivery joins a long list of tweaks Amazon has made to shopping logistics over the years.
00:53Remember Amazon Day, the option to bundle everything into one weekday or no-rush shipping, which bribes you with digital credits if you're willing to wait?
01:02This new feature flips the script.
01:04It's all about buying more, faster.
01:07The timing is no accident.
01:09Amazon has been quietly beefing up its delivery machine.
01:12Just this August, the company expanded same-day grocery delivery to 2,000 U.S. cities.
01:18For Amazon, the new button isn't just a convenience.
01:20It's a revenue multiplier.
01:22Every forgotten grocery item or impulse purchase charging cable now has a direct pipeline into your next box.
01:29For customers, it's one less excuse to leave Amazon's app for the corner store.
01:33For now, Add to Delivery is exclusive to U.S. Prime members.
01:38If you're not paying the subscription fee, you'll still have to survive the ancient ritual.
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