00:00Amazon customers in 1,000 U.S. cities now can order perishable grocery items for same-day delivery.
00:07The e-commerce giant announced Wednesday, putting the pressure on rivals like Walmart, Kroger, and Target.
00:12The new delivery option, which hits cities like Tampa, Raleigh, and Milwaukee,
00:17is separate from Amazon's Fresh, Whole Foods, and Grubhub delivery services,
00:22and comes after testing showed that customers routinely add items like fresh fruit to their orders.
00:27The goal is to open the service in at least 2,300 locations by the end of the year.
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