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OpenAI Targets Custom Silicon in Broadcom Deal
Bloomberg
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6 weeks ago
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00:00
What's been so interesting about these golden touches from OpenAI for some of the big publicly
00:04
traded companies is usually OpenAI has been given a sweetener by NVIDIA or by AMD. Broadcom,
00:10
it just seems to be independence that they give to OpenAI. Yeah, and I think the model here is
00:15
the Google GPU model. I mean, when you think about Broadcom's almost $20 billion run rate for AI
00:21
chips, more than half of that is from Google GPUs. So what OpenAI is saying is you help us get there
00:29
in terms of the ramp up like Google TPUs, which is in their seventh version of chips. I mean,
00:36
and they've done it at a very quick pace. So from that perspective, it will help OpenAI reduce costs
00:43
of up to 30 to 40 percent per gigawatt. If you think about, you know, one gigawatt takes 40 to 50
00:49
billion. One gigawatt with Broadcom chips will be at least 30 to 40 percent cheaper because the cost
00:57
of those chips is the highest component in that gigawatt buildout. So Broadcom helps you lower
01:03
that cost of chips. And I think that's the model here that, yes, we want merchant silicon,
01:09
but we also want custom silicon with Broadcom because that's the kind of diversification Google
01:14
has. And that's why their cost of infrastructure is the lowest among all the hyperscalers.
01:19
Well, do the read across for the TPUs from Google. Who else is in the mix there? Because here Broadcom
01:25
says, I'll help you custom design a chip. I'll help you with networking gear. But there's a lot
01:29
more to an AI data center than all of that. Absolutely. And you need to source the power.
01:34
You need all the other deals. But in the end, when you look at, you know, what Amazon is trying to do
01:39
with Tranium, they're doing that with Marvel. Microsoft is doing that with Marvel as well.
01:45
And they haven't had the same kind of success that Google has had with TPUs, with Broadcom.
01:51
So to my mind, you know, it was natural for OpenAI to try with Broadcom, given the success that,
01:57
again, Google has had compared to everyone else who is trying to do custom silicon.
02:02
And yeah, they will do deals for power. That's what OpenAI is good at in terms of sourcing different
02:07
providers. That's what Sam Altman has shown. But clearly, chips is the component that costs 60 to 70%
02:14
of the data center. So you want to make sure you get that at the lowest cost. You won't be able to do
02:20
that with NVIDIA. NVIDIA will still be the highest cost chip provider, even though they are making an
02:25
investment. AMD will likely cut its cost, but it won't be the same performance per watt. Broadcom will do it
02:33
custom specs for you, and then they can do it at scale that Google is doing.
02:37
And it's for inference. And I'm interested if you can interpret when OpenAI, Sam and Hocktan get
02:43
together on a podcast and announce this sort of a deal. What is it that by understanding your own
02:48
large language model and the needs of it that can really be built into the custom silicon?
02:52
I mean, just this past weekend, I read about tiny recursive models. So everyone is looking at how
02:59
these large models can be run more efficiently in terms of inferencing costs. And you know, whether it's
03:05
tiny recursive models or some other form, you want minimum latency as well as, you know, power is your
03:11
real constraint. So you want maximum performance per watt. So if you're optimizing for those two,
03:18
you are going to go with custom silicon because that's what Google has shown us. They can run YouTube
03:23
videos best because it's their custom silicon. No other merchant silicon can give you that kind of
03:29
performance. And I think that's what OpenAI is going after.
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