AI Video Clone Startup Launches New Tools

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00:00What am I going to get with 3.0?

00:02It's a bit of an overhaul here.

00:05Thank you so much, and thanks for having me.

00:06I'm excited to be back here.

00:07So 3.0 is a bunch of different things.

00:11The main thing is that we're evolving video

00:13from being kind of a static broadcast format, right?

00:15You record it once, and everybody essentially watches

00:18the exact same version of that video.

00:20Into video, that's conversational,

00:21and we're launching this new product called Video Agents,

00:23where you're going to be able to create your videos

00:25like you've always created your videos,

00:26but then you can insert these agents at different points in your video,

00:29and they can serve different purposes.

00:30If you're doing a training video, for example,

00:33you can have an agent that actually checks

00:35if the person watching the video has understood the content.

00:37If you're doing recruiting, for example,

00:39you could have an agent that interviews,

00:42gives a case study to a candidate that's kind of on the spot.

00:44So it moves video away from being static

00:46to something that's much more dynamic and conversational.

00:49And then in the wake of that,

00:51we're also launching a whole bunch of new features

00:52to just make the core product better.

00:54So launching a new co-pilot,

00:55making it easier for people to create video

00:57in a chat-style interface,

00:58we're launching new avatar technologies

01:00where you can take and prompt new avatars into existence.

01:03You can take the avatar that you already have of yourself,

01:05and you can say, hey, I want to be on a boat,

01:06I want to be in a corporate office,

01:08I want to change my outfit.

01:09And it certainly just opens up

01:10a whole bunch of new creative possibilities.

01:13New possibilities.

01:14At a time where we're questioning the effectiveness

01:17of these AI agents

01:20and indeed adoption within enterprise, Victor,

01:22just talk to us about

01:23how you've been talking to your customers.

01:25We've had the MIT report saying 95% of pilots aren't working.

01:29How is it working within your clients?

01:33We've always had this mantra called utility of our novelty.

01:35We've always said technology is amazing and it's cool,

01:38and of course, it's what we build our company around.

01:39But ultimately, we have to solve a problem for the end customer, right?

01:43And I think that the MIT report is pretty bang on.

01:45In my own personal experience,

01:47I think that like 80% of AI tools today simply just don't work.

01:5015% of them kind of stumbled their way there,

01:52and the last 5% actually work.

01:54When you look at our business

01:56and I think the kind of numbers that we're delivering,

01:58it's very clear that our product really truly works.

02:01We increased our NRR to 142% from up 13% from 12 months ago.

02:07And we have, you know, four times as many customers

02:09paying as more than 100K than we did 12 months ago.

02:11And all these things only happen

02:12because people actually get value out of the product, right?

02:14Now, I think what we've discovered at Synthesia

02:16is that as important as the models are, right?

02:18Like, of course, generating the avatars,

02:20generating these like video clips for people is really important.

02:22But ultimately, it's about a workflow.

02:24Why do you make a video?

02:25You make a video because you want to communicate something to someone.

02:28What we spent the last couple of years building out

02:30is a platform that helps you with that entire process.

02:32You create the video, you edit it

02:34in this PowerPoint sort of style interface,

02:36you collaborate with your colleagues,

02:38you have content management, translation,

02:40we have a publishing platform with our own video player.

02:42And so what we've managed to do

02:43is to take that process and make it as quickly as we can.

02:46You quantified the market for these tools

02:49and gave numbers and those that you feel don't work,

02:52and we as a team can go away and check that math.

02:55But for Synthesia 3.0,

02:57do you have some benchmarking data

02:59that is evidence of its performance

03:01and capability against the large field that is text to video?

03:06Well, I think the way you benchmark these things

03:12depends very much on the use case, right?

03:13If I'm creating a training video,

03:14that's a very different benchmark

03:15than creating a marketing video, for example.

03:18I think what we've seen very clearly,

03:19like 3.0, a lot of these things,

03:21we're literally releasing them as we go right now,

03:23so they haven't been in the market for 12 months.

03:26But what we see is that if you're doing training content,

03:28for example, engagement is increased by 30%

03:31versus sharing that as normal text.

03:33There's a benchmark against other text to video tools.

03:36What we're really good at is avatars.

03:37That's the thing that we deeply care about.

03:38We're now integrating other models as well.

03:40So if you want to use VO3 in the product,

03:42you can use that.

03:43We're adding a bunch of other models as well.

03:44So I think for us as a company,

03:46I don't really think it makes sense

03:47to benchmark against text to video tools, you know?

03:49For us, it's about the process

03:50of communicating something to someone,

03:52and that goes much deeper than just the models themselves.

03:55This week, the big focus has been on Meta's Vibes,

04:00a funny name,

04:02and the reporting that OpenAI is looking at a video tool

04:08in conjunction with being a social media platform.

04:11You've been on this program and discussed, you know,

04:14the risks of AI-generated video content

04:17in social media domains,

04:19but what's your reaction to those two moves

04:21by those two players?

04:23I think it's very predictable.

04:25I'm quoted, you know, I think four or five years ago

04:27in a book saying that I think by 2026,

04:3095% of all content on the internet

04:32is going to be AI-generated.

04:33I think that's where we're moving towards.

04:35Now, it feels odd.

04:37It feels weird, I think,

04:38that we're going to be watching AI-generated content,

04:40but I think, you know,

04:41ultimately, we'll care less about how something was produced.

04:43We'll care more about the content in itself.

04:45A lot of the content people make with AI today

04:47is what most people would call slop, right?

04:49It's not very high quality.

04:50It's kind of like engagement farming, engagement baiting,

04:53but I think they'll eventually be replaced

04:54by people using these tools to create awesome content.

04:57There's so many great creators on the internet.

04:58They'll pick up these tools

04:59and they'll use it to create great content.

05:02As for the big platforms moving into this space,

05:04I think, again, highly predictable.

05:06These companies ultimately make their money off ads, right?

05:09And to launch an ad in one of these networks,

05:11you want that to be video in 2025

05:13because that performs way better.

05:16And these platforms,

05:17they want to offer you the tools

05:18to make those videos for those ads, right?

05:21Which is exactly like Google owning the platform

05:23to create AdWords for search engine marketing, for example.

05:26So I think it's very predictable

05:27they're going to move into this space.

05:28I think it's also predictable

05:29that they're going to offer these tools inside their apps.

05:31You know, it feels new maybe that they're adding AI video,

05:34but really they've been doing this for six, seven years,

05:36you know, like putting dog ears on yourself

05:38with face filters.

05:39All this stuff is roughly the same technology, right?

05:41So I think it's just like this sort of trajectory

05:44of more and more AI being part of the content creation flows,

05:48both in our personal lives,

05:49but also very much in our corporate lives.

05:50And boy, am I getting Sora 2 made videos coming my way

05:54and the standalone app has been announced just yesterday, Victor.

05:56But I'm interested in your story

05:59with, at the moment,

06:01avatars are being liked by NVIDIA, no less.

06:03We said that you're already backed by NVIDIA and Adobe.

06:05Jensen's just went on stage last week in the UK

06:07saying he's going to get into your next round.

06:09When's that next funding round happening?

06:13Time will show.

06:14You know, we're very appreciative

06:15of Jensen and our NVIDIA partnership.

06:17And I think, if anything,

06:19for us, it's a testament to the fact

06:21that we drive so much real value for our client

06:23that we're way past the kind of demo stage.

06:26I think, you know, we're well capitalized.

06:27We've raised a bunch of funding rounds.

06:29Who knows when the next one is going to come?

06:31But, you know, we've given Jensen our word

06:33that he'll get to participate in it.

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